James: This is great news, because we know that we can start a very small campaign. Give me an example. What does a tiny campaign look like in terms of dollars per day?
Ilana: I’m glad you asked this, because it’s actually probably one of the most common questions that I get asked, is what’s the minimum do I need to spend in order to run a successful retargeting campaign? And the answer is it largely depends on how much traffic you are generating to either your website or those engagement audiences that I mentioned.
But let’s say you get up to 5000 visitors to your website a month, which is actually quite decent, actually, that’s a little over 100 people a day, 130-odd people a day. So you could easily run a retargeting campaign on multiple platforms for like $10 each platform per day.
And you’d get a sense pretty quickly, A, if you’re reaching that audience, and B, if it’s converting or not. And often what I say to people is, starting small with 10 or $20 a day with a retargeting campaign is a great way to test a bunch of different offers. We can get to the offer a little bit later.
But yeah, it’s really not big budget stuff. And it’s totally possible to do.
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