James: James Schramko here. Welcome back. This is SuperFastBusiness. I’ve got Ilana Wechsler on the call. How are you?
Ilana: I am very well, James. How are you?
James: Ilana is from TeachTraffic.com. And we’ve been running a Paid Traffic Series on SuperFastBusiness. And we talked about all sorts of things relating to, especially, AdWords and Facebook.
Ilana is a world-class teacher on this topic. And I have some questions. And today, I wanted to sort of get a little bit of a refresher, Ilana. I recently set up an AdWords campaign to at least bid on my own name and my business name because I figured that’s probably a smart play, right?
Ilana: I would hope so. Yes.
James: But I have a question and this relates to, how many accounts am I likely to use with different businesses that I have?
Ilana: It’s an interesting question, actually. And one that I kind of get asked a lot. And the answer is, really, it’s good practice to have one ad account per business.
So you, James, you’ve got SuperFastBusiness, if you launch a side business, say in your passion be surfing, for example, the type of customer who might buy something to do with surfing is probably different to somebody who purchases SuperFastBusiness.
So my recommendation would be to separate them out into different ad accounts. So the best way to think about it is, if the target customer is completely different then you would want a separate ad account. And that’s generally due to the difference in the pixel which you’ve probably heard bandied around the internet, yes.
James: So it follows more or less the same rule, as I actually talk about websites. If you have a different customer, you probably need a different website. So what you’re more or less saying is you might want an account per website, if it’s a different customer.
Ilana: Exactly. Because then the pixels (or the bit of code that each ad account gives you) gets really confused if different types of people are coming to your website. Then you have lots of problems when you’re really trying to grow and scale because it’s getting confused with all these different types of click behavior of different people. And they just kind of, they just go ‘blah!’
James: And are you allowed to have more than one account?
Ilana: Absolutely. You can have as many ad accounts as you want. So I have my own business of TeachTraffic.com and I’ve also got side businesses which I have completely separate ad accounts for them.
James: Right. So back in the old days when I used to use AdWords a lot, like a decade ago, there used to be this MCC. Do they still have that?
Ilana: They do. They absolutely do.
James: Right, so it’s like a master account. Is that how you manage yours?
Ilana: Yep, that’s exactly how we do. So within our MCC, we have literally hundreds of AdWords accounts some which of our own, some which are client accounts, etc.
James: Right. And it’s all that data that you’re seeing on a regular basis that’s allowing you to know exactly what’s working right now. So we’re going to have some more tips like this.
Thank you so much for sharing that. It’s good to know.
Ilana: My pleasure!
James: So if you like these sort of tips wherever you’re watching this video, be sure to subscribe, whether it’s on Apple, whether it’s on the website, whether it’s on social media, and you’ll get more tips just like this.
Ilana: Thanks so much, James. Bye!