Conversation equals conversion. It’s not difficult. But if I was honest or if you were honest, I won’t put you on the spot, when was the last time you picked up the phone to speak with your customers? I don’t know. When was the last time you posted something personal in the mail? Written a hand letter?
The majority of people, hand on heart, probably can’t say they’ve done that recently. Now, they send an automated bot or they send the follow-up sequence, but there’s nothing going out of their way to equal conversation.
Now, a quote that I love really from an H2H marketing perspective is “I’ve learned that people forget what you said, people forget what you did, but people will never forget how you made them feel.” When was the last time you checked in with your clients to see how you’ve been making them feel? Good or bad, because you can always learn. True, too many people might not like something and that’s all right. But you can learn from that. There’s always lessons to be learned.
So, why you need H2H marketing. Now, the next slide is probably the most recent study that I feel is the most accurate reflection. And that is, most recent studies have concluded that you need H2H marketing because your customers are human. Funny, as we can laugh, but so many people are forgetting that they are human. They’re the ones that are buying from you. But eventually, that potentially could stop if you’re not looking at meeting the needs of the human.
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