In a recent Q&A call for SuperFastBusiness members, someone asked, how do you create organized access to information products/memberships? Because there’s so many different options. So in my answer here, I’ll take you through a few of the ways you can bundle things that makes sense.
There’s no black and white formula for pricing. It’s always a challenging one. I did do some training on how to price your product in the recent membership training that’s been loaded up to SuperFastBusiness. A couple of thoughts.
Yes, a chooser or quiz to help people know what courses to take would be great if you’ve got a bunch of courses. When people are inquiring about SuperFastBusiness, there is a chooser on our homepage. And when people go through that it actually segments them to customize their onboarding. So they’re put into one of four categories and their onboarding will relate to that category only. They’re not getting the other three.
Imagine it’s like you walking into the door of a supermarket. And they say, Hi there, ma’am. What do you need in the supermarket today? And you might say, well, I’ve got a pet, and I need to get some food for the pet. And then they say, let’s go to the pet aisle, it’s number 10. And they take you right there. That’s exactly what we’re doing at the front door, no point taking them to the cleaning products, or actually, if they have a pet, they probably do need cleaning.
So it’s about segmenting, where possible and where practical. The other thing I would do is I would map out your courses and then I would score them in terms of how general or specific they are. For many years, we had a course called SuperFast Start. And it was a very general course that I would take people through to then get more granular on specifics. So if you look at the monthly trainings, we have some pretty specific stuff that is only relevant for people who are in a certain thing if they want to do high ticket coaching or whatever. Same for when I’m planning my event content.
So yeah, I like the chooser idea. I do like a general primer to get people up and running. And I know quite a few people with their memberships will not let people into the main area until they go through a staging course to get them up to speed. And it’s also the way a lot of people sell things, is they sell things with a smaller front-end or intro course.
I recently went through a course that I think was $97. And it was like a five-day course. But it’s really just a sales primer for the big ticket coaching and just gets everyone learning the hymns from the hymn book. They learn the language, they learn the codec, they get indoctrinated, and they build an appetite for what’s next. That’s the kind of primer you want. On a final point, I’ve got all my stuff inside SuperFastBusiness.
And what I’m doing now is breaking out separate modules and putting them out there on SuperFastResults individually, and I’ve also got a low-ticket general coaching. It’s extremely general, not specific, and it’s a good primer and I’m seeing people start there and then come across to SuperFastBusiness. And that’s what I anticipated might happen. However, it’s also serving people who really just want one specific thing and nothing else and they can go and learn how to sell on the telephone or they can learn how to recruit their next team member. Just do that and nothing else and just pay for that and that works out.
And I remember something I learned from Agora. They said to some of the marketers that were in a room, Look, let people buy what they want to buy. So maybe there’s opportunities for you to sell bundles or packages that are incomplete versions of your total membership that they can then use as a starter.
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