James Schramko here. I was chatting with a client of mine yesterday. And he has a brand new product, and what he’s trying to figure out is a funnel that will result in his leads going through the funnel and turning into a sale without him having to get on the phone. He was very, very resistant to getting on the phone. But when I had a chat to him, I said this.
It’s okay to have telephone conversations, especially when you’re trying to prove a product. And the reason why is unless you’re face-to-face, the telephone is one of the next best ways to communicate with someone that will result in a much higher conversion rate than a web page. In fact, if you can’t sell it over the phone then there’s very little chance you’re going to sell it by the web page.
The great Gary Halbert used to say, if he could tell marketers one thing, it will be take the order button off the page and put a phone number. So in the early stage of a product, it’s okay to get on the phone. Use a telephone framework to get a result. If you do prove the conversions, then take what you learn about the telephone call and put it onto a page and replicate that conversation in the form of a sales letter. And by all means, get rid of the telephone part of the process or hire someone else to take the calls if that’s not part of the business model.
You don’t have to do the phone but it definitely helps in the early days. If you need a hand figuring out what to say on the phone, I do have a telephone framework. There is a telephone sales training available at SuperFastResults.com. Check it out. You can buy it for a one-time fee and it will make you more comfortable about selling over the phone. Then you will make sales, which is great, right?
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