I was at this conference. It was Todd Brown’s conference “Marketing funnel automation”. This was probably a couple years ago now. And one thing, he had a session like this conversion hack session and everyone’s kind of contributing different hacks.
One thing that somebody said was they had a Clickbank offer on Clickbank for eight years, I think it was, and they tested everything. They couldn’t get anything to change. They were just split-testing headlines and this and that. And he goes, the one thing that worked the best out of all of it was just doubling or tripling the size of his video player. That was it, and it boosted conversions.
I think he said by like, 150%, just by making the video player bigger. Just the size of the player, not the content, just the size. It’s insane. So just try it. Again, it might not be 150% ROI for you, but it’s something which especially now in the video world is really important.
And I didn’t actually include a video tool on there but one that we very, very recently switched to is called Vidalytics. Phenomenal tool. We’ve done a lot of testing with video tools, and this one’s just recently come up on our radar that we’re using is because on mobile, it auto-plays and it actually shows you, at what point in the video somebody watched and it can actually track that back to the conversion that it made.
Watch the rest of Stephen’s training inside SuperFastBusiness