James Schramko here. When it comes to content, I get a lot of questions, like, how much content should you do? Gary Vee says you should do 100 pieces a day. Should it be long? Should it be short? Should it be a podcast? Should it be a video? Should it be blog posts? And my answers are, look, put out plenty of content. People consume content.
In particular, they consume videos. That’s why we publish videos every day. Put out long content, put out short content. I do podcasts that are typically 45 minutes long. I do videos that are about two minutes long. Just put out plenty of content and the fact is you’re probably sitting on a massive amount of content already. If you’ve ever done information products or blog posts, or a podcast or run live events, have your team go through them and pull stuff out of them. Leverage, repurpose, create cheat sheets, action guides, snippets, short story content and publish, publish, publish.
We are in the publishing age. This is the time to get that content out there. Get a small team behind you or get a service to do it for you. But you got to keep publishing because there are really two types of people: there are people who consume, they’re the ones reading emails and watching Netflix, and there are people who create, they’re the ones sending emails, making videos, making products. And I can tell you one of them pays way better than the other one.
In fact, if you do the create, create, create really well, you can actually pull back and you can do lots of consumption. You know, it took me a good 10 years. But you know that saying: rich people have big libraries, poor people have big TVs. Well, at some point, you actually get to the point where you can have a big library and a big TV, but you got to earn it and you got to put in the work, there’s absolutely no substitute for it.
So get that content you’ve already created and get it out there. Get an iPhone like this one and create. Talk about what’s going on in your life, in your business. Share stories, put it up to social media and give it to your team and let them do something with it. Get the right hashtags and put it on a few different platforms. We’ve been going really well with LinkedIn, Facebook, Instagram, and YouTube. And of course, you can then send a weekly email summary to your clients. That’s a great vehicle for you to put in a call to action in your signature or within the content to drive people to find out how you can help them solve their problems.
I’m James Schramko. Wherever you see this, be sure to subscribe so you can get more content just like this and I’ll share a few more tips with you.
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