James Schramko here, and I wanted to share with you an episode we did on SuperFastBusiness that’s had quite a bit of impact. It was Episode 744, where I was chatting with Will Wang. And he runs an agency, and they run a lot of marketing campaigns for different businesses.
But in that episode, he talks about how the market’s changed and why you need to change the message you have. And also, he talked about the difference in traffic costs. They’re actually cheaper. He talked about the difference in traffic conversions. It isn’t converting as well as it did. He also talks about how long you might need to wait until a campaign can actually make its money back on the back end, because that’s changed from earlier this year.
He also talked about which angles you might want to consider and which angles you might not want to consider. And one of the things that you might want to pull back on is the negative news. There’s so much negative news in our cycle. It’s important to find your space in the market that’s not just taking that negative approach, because people are just getting burnt out and fatigued from it. I don’t know about you, but I’m quite interested in positive news stories. Or else I’m not really going to be around the places where people can advertise to me. Because, you know, there’s been a shift in the way people are behaving. There’s been a shift in the way people are buying. I launched a business at a lower price point called SuperFastResults and it’s actually going really well, because I was sensitive to the market.
So if you’re not quite sure what to do, head over to Episode 744. Have a listen to Will and I talking about the changes in the market and what you can do to do the right thing for your business. Because your business needs you, and you need to keep operating so that you can keep people employed, so that you can keep keep spending money, keep the economy going, and everyone’s gonna be better off.
Hope you enjoy the episode.
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