James Schramko here. Today, I’m sharing with you some ideas around the concept of feedback. Some of you may know that it’s a good idea to check with your audience the biggest challenges they’re having and find out what they are so that you can then provide solutions for that.
That’s very different than asking people what they want, because you end up with a preference versus performance scenario where people say that they have this certain preference, and then you ask them to act on that and they don’t perform, which is very frustrating. What I’ve seen lately though is, some people, before they make any move in their business, they’re putting it out to their audience. They’re putting it out to their friends, they’re asking their mom and dad, and the fact is some people’s feedback is just not valuable. They’re not your audience. They’re not qualified and they’re going to tell you things that could actually destroy or give you the reverse reaction to what you want. I’ll give an example.
I had someone putting together an ASK survey but they kept asking all their friends and by the end of it, they were going to be having a select option between 1 and 10, and the whole point of a survey asking people their challenges is to find out what you don’t already know. So, if you put the pre-selected answers, it actually defeats the point of the survey. So, instead of having a project by committee, instead of having some Frankenstein outcome where everyone’s had their say and you’re pulled in a million directions, sometimes you’ve just got to go with your intuition. Follow the instructions and put it out there. It’s not such a big outcome that you can’t change it and if you’re worried about it, put it to a small sample size first and then roll it out to a larger sample.
So, if you’re not sure if it’s going to work, send it to a hundred people before you send it to a thousand or 10,000 people. Test small, roll out big. So, hopefully, this is helpful. The point today is that not all feedback is valuable. In fact, it can slow down your process and often it will mutate the point of what it is you’re trying to do. When I published my book, I only sent it to two people for their feedback. Two very different people. I took their ideas and I rewrote certain things and then it was published, instead of sending it to 50 people and getting dragged all over the map.
Anyway, hope you’ve enjoyed this tip. If you loved it, maybe share it with someone.
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