You might be stepping on the toes of competitors, but provided that you’re not defamatory, so that’s something that you have to be really careful about and not to skew that and toe the lines of, making people really negative, I guess putting him in a negative light, comparison videos can be a really handy way of doing it.
And again, looking to, you know, SaaS companies, Silicon Valley companies are fantastic at this. They do these amazing pieces of content and videos around choosing between them versus the alternatives in their space as well. And again, very similar to how you do it, James, with the chart, they will actually showcase, right, here’s our features and benefits versus theirs. And what we find is usually people these days on the internet have a very short attention span. So videos tend to help with consuming knowledge and information really quickly.
So you might have something in writing that’s fairly lengthy and they’ve got to read it, but we find most people don’t enjoy that. And so videos are a great way of consuming this information easily.
Full episode here
See our products here