Kory: You know, people ask me, what’s the one thing I should do to grow faster? And one of the biggest things that slows people down is they’re changing direction every 30 days. They’ll start a thing and then they’ll stop a thing and change direction.
James: Because they’re escaping boredom. Some people are good at starting. They’re like professional starters. Start, start, start. That’s actually where they get the most joy.
And I think there are two main categories of business owners. There’s the grower, the one that wants to start things and get it going. And then there’s the bus driver. They’re like, give me my route, give me the times, give me my bus. And I will do that every day, for the rest of eternity. They’re the people who maintain stuff.
And I think most entrepreneurs are not bus drivers. I think they’re growers, and they just love to start things. And it’s good even just to confront that and be real with it because we need people like you, Kory, to be the calm, steady hand saying, Well, wait a minute. Let’s get some rails for this locomotive. Let’s decide in advance. Like one of my mentors taught me. He said, imagine you’re at Grand Central Station. Where do you actually want to go? What is the station we want to go to? And what’s the train route to get there? And what are the platforms that we’re going to visit along the way? And once you get on that train, and you’re so clear on that plan, then it’s harder for people to derail you. And I really love that metaphor because it just rings true.
James: I work with some people who are so clear on what their train tracks look like, there’s no moving them. You can’t move them off it because life comes along and tries to get in your way and push you. So that’s a great one.
Kory: That’s right.
James: Your primary question is show me a plan.
Kory: Yeah. Can I see your plan? It’s like, well, I don’t have a plan. Okay. And the thing is, you and I are both entrepreneurs; I’ve had to deal with this myself. So it’s not like it’s a judgment about being a starter. You should be a starter. We need that energy to get things off and running.
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