James Schramko here. Today, I want to share with you nine things that can help you with your membership, to keep subscribers, and to make more sales and make better conversions.
One thing I would recommend you do, is add a success thread. So make it really easy for your customers to share their wins so that you have all this social proof that your product actually works. Now, having a product that actually works is a great foundation. So that’s point one.
Two is make sure you optimize your shopping cart. It’s good to put a video on your shopping cart. I use ThriveCart for my shopping cart. It allows a really clean layout so it increases conversions and it also makes it easy for people to pay with credit card or PayPal. And it’s got the ability for me to put testimonials and to make it really easy for people to contact support.
Another thing you can do, is to have a reduced rate for people who stay a little bit longer as a nice acknowledgement of their loyalty. So that they tend to stick around so you can have their second year or the second period could be less than what it was when they first came in.
Also, it’s good to make it really easy for people to contact support. So make a support link inside the membership. I use Intercom for that. So people can click on a support link and easily contact me, and have any question they want resolved. It’s also very easy in my community for some of my members who are on the private coaching program. They can communicate with me directly. But on all of my emails and in all of my receipts, it’s really easy for people to contact my support.
Also, figure out who’s not signing in. People who have abandoned you or left you, you need to follow them up so I’m using a tool called Intercom to chase people up. They call it slipping away but I have a trigger to make sure that when people are not interacting that I follow them up and ask them to come back.
Another thing is, over time as you improve and get more experienced and your membership or subscription program becomes more valuable, it might be time to do a price increase. This actually creates a loyalty lock-in effect. Everyone on the old price, you would grandfather in on their original price so they’re getting a market discount from what the current new price is and they feel really, really special.
Also, if someone does leave, make sure you have an unsubscribe sequence so that you can follow them up and ask them why they’re leaving and see if you can resolve it. Perhaps offer them a different plan if they’re not using all of the stuff. Maybe offer them a lower rate plan for less stuff and at least find out why they’re leaving so you can fill that gap or plug it.
Also, make sure that you’re not trying to handle support from your email. Get a dedicated support desk so that you can look after people and have your team look after them. So if you’re busy or traveling or at a conference, your team can actually follow up and look after people every single day of the week.
Finally, and this might be the tenth tip, is use a video greeting or some high-level greeting. I send out physical mail to some customers, I do video greetings to all new customers and I make sure they know they’ve made a great decision and I’m here to support them.
So, I hope you’ve enjoyed these tips to make more sales and keep more customers for your subscription membership. If you happen to have or want to have a subscription membership of any kind, then get in touch with me and see if I can help you with that. I do a lot of that inside SuperFastBusiness Membership.
I’m James Schramko. You’ve been watching superfastbusiness.com.