James Schramko here. Today, I’m going to share with you how to clarify which group of customers you should work with.
So, what I try and do is I actually score my customers and I work out which customers I enjoy working with the most. Who can I provide the most value for? That is a good indicator as to who I should be working for. In fact, I look for the opposite as well. Which customer drives me nuts? Who irritates me? Who can I not help that much or who is not paying enough to make it worth my while? Which in turn makes it an unhappy situation.
So, if you can work out your best customers and your worst customers and then you put in excluders to get rid of the ones who you shouldn’t be working with; i.e who this is not for and set your filters and then tune those filters to attract just the right customer then you’re going to have a joyful business.
So, the easiest step is to analyze who you’ve already dealt with, and who gets you excited, and who gets you annoyed and frustrated and that should be the guiding star as to who you’re best working with and can provide the most value for and they will probably be fun to deal with and they’ll pay you well.