Highlights in this video:
00:16 – What is the weakest link in your business?
01:06 – This is required before traffic
01:42 – This is your action step for today
James Schramko here with a business tip and this one is about why you need to increase your capacity before you increase your marketing. Otherwise, your business may never perform to the level that it is possible.
Bringing Up Your Delivery Capacity
By capacity, I mean your ability to deal with an influx of business. For most businesses, the sort of things that break first are the support. Can you actually contact customers? Can you follow up on new sales inquiries? Imagine that you had doubled the business you’ve got today. What would break first? This is an exercise that I often do with my SilverCircle Mastermind members.
It forces you to think about where your business is weak. What are the weakest links in the chain that need bolstering now? Because this is my philosophy: If you have constraints in your capacity, you are secretly sabotaging your ability to succeed because you don’t go out and get that extra customer or that new business because secretly, you know that if you were to win them, you couldn’t even deliver. So work on bringing up your delivery capacity and then your marketing will be a natural consequence.
Here’s an example
Let me give you a clear example. Let’s say you had a part-time support person and they’re kind of stretched now. Then you go out and you actually hire a full-time support person. Now, you’ve got the ability to provide support to more customers than you currently have. So what’s the natural consequence? The natural consequence is you go out and find more customers because now you can actually support them. And guess what? Your whole business grows as a result of that. So that’s why I think you should work on your capacity first.
Your action step today
And the action step for today is to do this exercise: Write down on the top of your whiteboard, “What would happen if my business doubled tomorrow?” And that should point you in the right direction on what you need to bolster and improve to be ready for that to happen.
I’m James Schramko and I’d like to hear from you.
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Do this action step today and leave your comments below.