In today’s news:
00:15 – What are your customers asking you?
00:40 – The core message
00:54 – Get on Google’s good side
James Schramko up close and personal here in the Grand Palace grounds at Bangkok in Thailand.
What Are Your Customers Asking?
Now I’ve got a little tip for you. When you are on a telephone call with a customer, or when they fill out a live chat or when they send you an email, make a note of what they’re asking you. That is the language they speak when they’re dealing with you. And it provides you amazing fodder to get your sales copy tuned up, but also to provide FAQ answers to your knowledge based or videos or audios or to put in to your next podcast.
The Core Message
So the core message is, leverage your customer’s questions by taking notes, noting down what they ask and then answering it for everybody. Make a forum post. Make a blog post about it. Educate your market. And chances are, when you move your entire audience across that FAQ, it’s not only going to help your customer, but it will help your future customers and it’s also going to look good for Google’s Hummingbird algorithm which rewards frequently asked questions-style content because a lot of people are going to Google typing out “how to…,” “how do I…” etc.
So, there you go. That’s my tip from Bangkok. I’m James Schramko.
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