James Schramko here and today I want to share with you just how one little, tiny shift of focus can get you really good results.
So a lot of marketers are very focused on how they can get a win. A lot of their marketing is biased around them getting a great outcome, and this slight shift in focus, is shift your focus to helping your customer or your client get a great result, get a great outcome.
I know that there was that famous saying that to get what you want in life, help other people get what they want, and that is so true. So, if you become obsessive about your customers getting them great results in the same way that Steve Jobs was obsessive about his customer being able to have a great design experience with his products then you will find that your outcomes will be a byproduct of that.
So, hopefully, this helps today. Think about how you can shift your focus on helping your customer get great results, and you watch you’ll become the beneficiary as well.