Pat: Well, I mean, the one that I came out with will probably be the flagship but I don’t want to be, you know, the marker that I used to hate getting emails from all the time about all these different products.So everything’s going to be packed into this one, but it’s funny how you mentioned you have your own team now.
You know I thought about that because obviously I’m doing really good with Bluehost as an affiliate. Could I do something like that on my own and I could but the thing is that’s not the sort of lifestyle I want to live. I don’t want to manage a team of people who manage a hosting company you know what I mean.
James: No, that’s a great cost if you’re going to vertically integrate. You have to take on the costs and the risks in the service, responsibilities. It comes down to personal goals like what result do you want.
James: What skill set do you have?
Pat: Should always.
James: Because I’ve got 50-something people in the Philippines so I have a very different background to you and a different business model so for me, it’s a logical step.
For you, I can see from your income report you have a very low staffing cost, I’d happily swap those staff costs, and you’ve got a very efficient model. The only thing is I guess it’s like you say on your blog, I think you’re not a millionaire yet or something, but maybe that’s not even the goal.
Pat: No, the goal is to just be around my family and be financially secure and give them all the options.
James: Which surprised me why you’re getting into the speaking stuff because that is a energy and time-intensive sap of a thing to do. I used to do speaking and you know, the travel.
You’ll be probably there in a hotel, hungry, at two in the morning thinking “What the hell am I doing while my family’s over in another state and why am I here?”, and then you’ll get all these maniacs wanting a piece of you and they feel like even if they talk to you that they’re instantly going to be a millionaire.
Pat: Yeah, I mean, it does take time away for the family which goes against that sort of “I only want to be with them all the time” but the purpose of doing that is to expand on my skills as a communicator which will help my business and also, for me personally, that is something that is very fulfilling – to be on stage and speak and help a group of people in that way.
And my wife knows that I’m doing that, you know ultimately, for them and that’s sort of something we’ve talked about together. And I will say personally, it’s always like great to come back home to the family. That makes sense like I will just…
James: Yeah, you realize what you’ve got.
Pat: Yeah, exactly. So, it’s nice to take those sort of two or three days off to come back to the family. And you know I’m not speaking as much as I could. I turned down over a dozen speaking gigs in 2013 just because I didn’t want to be away for too long.
James: Well, once you speak once, you pop your head up, it’s like everyone wants a piece of you.
James: It’s a big rabbit hole, and from someone who’s travelled around the world, speaking at various stages, you really have to pick your mark. I’m about to actually travel over your side there and speak at a couple of events about three, three things and they’re all specifically targeted.
One of them interestingly, is a retreat with Ezra, my co-host on ThinkActGet, we’re having a little retreat in Hawaii for some of our top listeners. And this is a great podcast monetization test for us.
James: To go to a tropical resort lifestyle sort of area, hire out a house, all food and transport covered, and then brainstorm with a very small group. And it’s very rewarding to be able to do that sort of stuff. If you can think about it, it probably can happen right?
Pat: Yeah, definitely, and I will tell you, I mean if this is your first time doing that, there’s nothing more fulfilling than getting a small group of people into a room together and just creating that energy and brainstorming together. Chris Ducker and I, we got together in San Diego when he was in the US for a one day, we call it our One Day Business Breakthrough event.
We had 25 people pay 500 bucks to come hang out with us for the day and we just tore down everyone’s businesses and built them back up all together. And honestly, I know people got a lot of value from Chris and I but a lot of people got a lot of value from everyone else that was in the group too helping each other out, and we just ended the day like “wow!”.
That was probably one of the coolest things I’ve ever done. Even though it was only 25 people, it was you know, these people’s lives have changed and we’ve since talked about doing more of these sort of small intimate sort of get togethers.
James: Right, yeah, well I’ve done about eight events with a hundred or 200 people and I’ve done about seven with six to 12 people, so I know what you’re talking about and I do like it.
I actually used to have people come to my house and sort of like I’ve probably got the idea from Perry Marshall way back. He does some Bobsled Run, and I thought “That’s pretty cool!”.
Have your best customers pop over, look after them and I think it is a great sort of low pressure way to be running events. In fact, yesterday, you know I’ve got another podcast, FreedomOcean, with Timbo Reid and we were talking about “How to Run an Uncomplicated Event.” That was actually the topic and we just went through our checklist and it is very simple.
I mean I just walked next door here. I’m at Manly. I walked next door to the hotel, I booked the ballroom for March next year and I’m going to have 150 or so people come to an event. It’s really just a matter of just setting the date, choosing the content, inviting some people to come over and putting on a show.
But the best thing as you said, I think it’s the member to member, the peer to peer connection because in the internet space, it can get a little bit lonely and a little bit isolating. And especially when a lot of people around you, and especially when a lot of people around you, before you quit your job, will be quite cautious about your level of engagement on the computer for not a lot of return.
I think I’m probably going to be tugging on some nerve endings here but it certainly happened to me. My wife used to come into the room. Because I was running a full-time dealership and she’d say “Are we rich yet?” and I’d say “Not yet, but you know, soon.” And finally, we got there but it can be very difficult and I think it is absolutely essential to go to live events.
James: And that’s why I get out of my house every quarter at least, I’ll fly somewhere else in the world and go to an event, I’ll go and meet people or I’ll just have friends come. I’ve been hanging out with another podcaster this week, Dean Jackson.
We’ve been going to some meals and having coffee and just talking. But the exchange of information at that level is unbelievable compared to trying to suck it down off a podcast here and there. Face-to-face is unbeatable.
Pat: Yeah you can’t. You definitely can’t beat that. I mean, the connections I’ve made, the friendships I’ve made and the information I’ve learned just through sitting down and eating in a cafe with people is just unlike anything else. And it’s scary at first.
I remember my first conference in 2010. I was logrolled and I felt like a fish out of water. It was just like so much stuff going on and it was a little intimidating. And luckily, I knew a few people and just hung out with them the whole time.
I think that’s, you know, it’s best to go to those things with somebody you know and just try to meet as many other people as you can as well. I mean, you’ve got to get out of your “shy zone”, that’s for sure.
More About Podcasts…
James: Let’s talk a little podcasting tech stuff for a sec.
Pat: Let’s do it.
James: And, I’m sorry to the listener if this seems a bit rambly but I haven’t ever spoken to Pat before and I’ve got a list of questions to ask him and I’m just going to ask him. Now, you use Libsyn to distribute your podcasts?
Pat: I use Libsyn to host the files.
James: Right, and you’ve been using your little John Lee Dumas keyword hack lately by the look of it.
Pat: Well, actually, I was the first one to do that. Actually no, Internet Business Mastery was the first to do that.
James: He told me he sent you his cheat sheet, so you guys have. I demand a fight to the death at twenty paces.
Pat: I mean I haven’t changed my title since I started in 2010.
James: That’s right. Now just for the record, I logged into Blubrry, if anyone is using that, and I found where I can change the keywords and I checked it out and switched mine around yesterday and it’s already in the iTunes store. So, it appears that whichever tool you use these days, you’re able to control that but John’s put a lot of effort into that particular technique.
James: I think it looks spammy.
Pat: I do too. I mean, he’s putting how many keywords in there and he’s putting other people’s names. I mean that’s, in my opinion.
James: I think it, I mean, I’ve talked about this before at my event when we were recording a ThinkActGet episode and I said “Look, I’ve seen what’s been done and I don’t think I’ll be doing it so, I’m just going to take a longer term sort of view. I have to earn my listeners”. Probably like Dave Ramsey does. You know, he’s just got “Dave Ramsey” in his title.
Pat: Right. But if you look up “blogging” in iTunes, I am ranking number one.
James: You are the man!
Pat: But you know, and John had the number one business podcast for a while and he also somehow, he got contacted by Apple to have a little feature.
James: Yeah, I’ve seen it on the top, the feature thing, and so did my friend, Timbo Reid, with the Australian iTunes. He’s got a Small Business Big Marketing banner. That’s pretty cool. So, if it got in that, that’s a great result for the technique, but I do consider it a trick.
Pat: It is a trick.
James: So Pat, you often talk about fear. Speaking scares you? Or scared you? You’ve gotten…
Pat: It still scares me a little bit.
James: I believe you practice. Like you practice a lot, wouldn’t you?
Pat: I practice like mad. Anyone who has gone with me to conferences know that the day before the conference you’re not going to see me. Or the day before I speak at the conference, you’re not going to see me, because I’m in my hotel room. I actually dress up in the same outfit that I’m going to wear when I’m speaking, and try to make the environment that I’m in as close what it is going to be when I’m speaking.
I also typically go into this speaking venue, or wherever room I’m going to speak in, when it’s completely empty, and just walk around the room and get familiar with it. You know, as many things as I can do to increase my chances of being comfortable, I’ll do that.
James: Yeah, well I have a similar ritual. I put shoes on before I speak, to get myself feeling a little more like I’m going to fit in with society. But I do recommend standing on the stage before you speak, if you can.
Almost always they’ve got a bump-in the night before or very early in the morning and it is good for first time speakers. And one of the other things is to stand still. It drives me insane seeing rookies running…they burn a hole in the dance floor, it’s called. They run up and down the stage because they’re so nervous, that energy’s dribbling out.
Pat: Yeah. My very first presentation, I was just pacing back and forth in a little five-foot area.
James: It’s very common. That’s the one thing. I mean, I put up speakers who’ve never spoken before at my events all the time, and the one piece of advice is, check out the room before you speak, so if you’re comfortable with it, it’s not a surprise, and the other thing is, just stand still. And I give them the speaker’s stance. Feet shoulder-width apart, and just plant them into the stage like a tree.
Pat: I mean, moving’s okay in certain points, and I actually use movement to emphasize certain moments during the presentation. But yeah, at first it was… Like I watched myself, I recorded it and I watched myself, which I also think is a really important thing to do if you really want to start doing this more often.
James: Yes, absolutely. Much better than practicing in a mirror. Because you’re never going to speak to a mirror, and you don’t look the same in a mirror. Record yourself and play back the recording same as they do in sports teams.
Pat: Yeah, totally.
James: What else scares you, Pat?
Pat: What else scares me? Spiders.
Pat: I don’t know if we want to talk about…I had a really….
James: No, we should, we should. I went to Taronga Zoo, a few weeks ago. We have six of the top ten deadliest spiders in the world, apparently. But even with the funnel web, there hasn’t been a fatality since 1960 or 70 something. And there’s antivenom. Like the chance of dying from a spider is almost nil.
Pat: Yeah, but you could still get really hurt, right?
James: Well, look, they bite you – so what? Yeah, you’d better not come to Australia.
Pat: I mean, I have family in Brisbane, so I’ll probably be there soon. But I had a sort of traumatizing experience when I was little. I mean it wasn’t…when you hear it, you’re going to be like, “What? That’s lame.” I used to actually collect spiders for class, and I had put them all into a bucket. I had maybe two hundred in there, and then I forgot about them.
And I went back, and maybe a month later, in this bucket, there were…I want to say tens of thousands of baby, random types of baby spiders in there, and just crawling around and I just kicked over the bucket because I was scared. I was just really scared. And that same night, for whatever reason, a spider was crawling on my blanket. When I woke up in the middle of the night, it was right in front of my face.
James: That’s like a “Brady Bunch” episode in Hawaii.
Pat: I remember that. I don’t know why those two things happened in the same day but they did, and ever since then…My wife has to go and kill the spiders in the house for me.
James: Don’t kill them. They’re killing all the insects – the flies, the mosquitoes – they’re good for the environment.
Pat: Well, I don’t know what she does. I leave the room, so maybe she just puts them outside.
Success In Business
James: Good, I hope so. What do you think the most successful thing you’ve done to date is? I know you’ve done all sorts of things. You’ve done the course, you’ve had a book, I think, and you’ve spoken. I know you’re probably going to say you got married, or had kids. But I mean business-wise.
Pat: Okay. Well, I’m glad you said that, because I was going to say, being able to stay home while raising my kids, was going to be what I was going to say.
James: That’s still, I think, sort of half business. The not having to work for someone else… Did you get terminated, or something, you lost your job?
Pat: I got let go, yeah.