291 – SuperFastBusiness Live Review

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In this episode:

02:15 – Highlights and takeaways from SuperFastBusiness Live event
03:33 – Rounding up the the experts for the event
04:30 – What were the highlights of the event?
05:36 – Should you be a believer?
06:20 – How Sam Cook delivers content
08:00 – Training your customers on self-segmentation
09:25 – Great takeaway from Ezra Firestone
10:18 – Dan Dobos explains his unique newsletter strategy
11:06 – What the “Acknowledgement” episode was all about
11:38 – James delivers his best tips and tools
14:05 – Taki Moore’s live presentation skills
15:33 – Teddy Garcia shares his expertise on creating a vortex
17:06 – Greg Merrilees on applying the 80/20 principle
18:33 – Is your business connected to your personal life?
19:51 – What is the most effective email system?
21:32 – Walter’s magic tricks
22:49 – Having fun with James and Joel on Kickingback.com
23:12 – How attending a live event can benefit your business
24:41 – “Leadership is doing the right things.” – Peter Drucker
24:56 – John Logar shows how to be a successful “middleman”
26:07 – Where to get access to all recordings of the event
27:10 – Justin Brooke’s passionate presentation
28:56 – Mike Rhodes focuses on remarketing and retargeting
30:03 – Lessons learned from the event
31:08 – Brent Hodgson leaves all behind to start a brand
32:30 – Quirky new words and emotion-based marketing from Franziska Iseli-Hall
33:50 – Listen to the most popular TAG episode
34:29 – Keith Kranc shares his most effective Facebook advertising strategies
36:15 – The introvert Andre Chaperon live on stage
38:16 – Cheers to everyone who were part of the event

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Transcription:

Ezra: Hi there, listener. Welcome back to another episode of ThinkActGet. Ezra Firestone here with my partner as always, James Schramko. James, how are you, man?

James: Good, thanks Ezra, how are you?

Ezra: I’m good, I’m good.

James: Are you thirsty?

Ezra: No, I’ve… I didn’t drink.

James: Just say “Yeah.”

Ezra: Yeah.

James: Yeah. Because I’ve got you a little something here.

Ezra: Is this a beer? Oh. Woah.

James: Why don’t you tell us what’s on that beer label?

Ezra: “Drink Act Get.”

James: And I have a little…

Ezra: “What you drink determines how badly you act, which results in how much trouble you get.”

James: So that was sent in to us from…

Ezra: Oh, that’s beautiful.

James: … Barry. Barry sent it.

Ezra: Barry. Well Barry gave me a card, and a box.

James: The box is full of…

Ezra: Full of beer? Oh.

James: Yeah. Full of “Drink Act Get.”

Ezra: That was a really lovely card, Barry. It made me feel really good about myself. Thank you so much.

James: Yeah. So we’re here at SuperFastBusiness Live, and in this episode we’re going to be talking about what happened. From the beginning through to the end.

Ezra: And we’ve been leading up to this event on the podcast, so you know, you the listener, that this event is happening. So now we’re going to talk about what happened.

James: So you gave me a pen, which is great, but what I need is my notes.

Ezra: Alright.

James talks about profit
James: Which are just here as well. So, what I thought we might do, is just have a look through the schedule and stuff. And we’ll skip all the other stuff that we normally do, like shout outs to listeners, etcetera, because this is going to be practically impossible.

And we might get some help, too, from our audience, at some point if we need it. But first up we had me talking about where the event fits into the general scheme of events that I’ve done, and I went into a section about profit. So I’m not sure if you remember anything from my presentation?

Ezra: Well, I don’t remember anything you said, although I do remember what you just said about what you said. And here’s what I think about that.

So I think that your first session was, the goal that you had with that session was to give your community context on why they’re even having this experience in the first place, which is a very good thing to do if you intend on putting someone through an experience, letting them know before you do so why you’re doing that is a really smart thing.

So if that’s what you did, and I’m not sure it is, I think that was a good idea.

James: I think I’ll run with that because it sounds smart. But what it is, I pulled out some of the better templates that we talked about before, the mind map that my business runs on…

One of the biggest messages was that not too much has changed in the core business model, and the second big message that hopefully came through was that I’ve been out and about in the last year, meeting people and going to places, and it was…

Ezra: Ah, that’s right.

Gathering the experts for the event
James: The big point to that is that you’ve got to get away from the desk. And I think, this is my theory, that the reason we had such good experts at this particular event is because I went out and met them and talked to them and convinced them to come to the event.

Ezra: You rounded people up. You travelled the world herding marketing experts.

James: Basically I’ve turned that into a job, is to scout out the best people I can find and invite them to the event once a year.

Ezra: And you know, it goes back to that thing that we’ve talked about on a previous episode, which is you get what you want from people who have it. If you want to learn how to do something, find someone who’s doing that effectively and learn it from them.

James: Exactly. Then we had this other guy up, Ezra, talking about e-commerce.

Ezra: Strange dude.

Ecommerce update from Ezra
James: He did pretty well, I think. He was well-paced, this time. He had some updates on what’s new with e-commerce, what’s changed and what’s working that he predicted with home pages and things.

How to personalize stuff with videos, and also some ads, yes, some traffic stuff. Have you got any highlights for you, from your session?

Ezra: Sure. Sure I do. I’ve got a lot of stuff. One of the highlights for me was just being back in front of this community. I don’t get to connect with the Australian community but once a year, and there’s some really, really good cool people from Sydney and Melbourne and Brisbane and I love Australia, there’s a special place in my heart for this country.

And strange, oddly enough, about five years ago, I was getting a, one of those, the people who tell you what’s going to happen in your life by looking at stars? There’s a name for them. Astrologists, yeah…

James: Bull**** artists?

Believe in clairvoyance?
Ezra: Well, no. Well, here’s the thing. Perhaps, right? But when you look at a human being’s ability to be clairvoyant, you’ve got all these, like, different people who claim to have the ability of clairvoyance.

And they use some medium to get there. it might be the stars, it might be a crystal ball, it might be some sticks on the ground, it might be tarot cards, whatever.

But they use these mediums to bring that ability out. And I’ve had some pretty interesting experiences with these people. And one dude, five years ago, told me that Australia was going to be far and away my best market for business. This was before I had a business. And so that’s turned out to be true.

James: Well, I’m sure that he said lots of things, but you remember the ones that…

Ezra: He predicted the day that I was going to meet Carrie. This guy was influential, man.

James: Yeah. So I’m not a believer, but that’s OK.

Ezra: Here’s the thing, that you’ve said many times over at this conference, is that I wasn’t a believer in this, until I read this thing and it convinced me.

So I think we just got to get you in front of a good psychic, we’ll get it on ThinkActGet, we’ll record it live, they’ll predict some stuff, and then we’ll see how it goes.

James: But I’ve seen scientific tests where they do this, and they tell the tarot reader to say the exact opposite, and everyone can read meaning into something…

Ezra: Sure. I’m not saying that you have to have psychics in your life.

James: You know what the most popular prediction is? Like in the Chinese fortune cookies?

Ezra: I do not.

James: “See the other side.” It’s like, alright. Let’s just move on.

Ezra: It was right over my head.

James: Then we heard from Sam Cook, who’s a SilverCircle case study.

Sam Cook’s way of delivering content
Ezra: Sam wants to kill some sh**! No, no, Sam… Well, here’s what it was from Sam that I thought was awesome and I actually, you know Sam and I have been trying to connect for the better part of two years or something like that. He lived in New York City, I live in New York City, we never actually…

James: He could have connected better if you hadn’t edited the podcast where you told everyone where you live.

Ezra: That’s, well, I, that freaked me out, man. But here’s the thing about Sam. When you look at the way that people present content, they often present it in some kind of a metaphor.

And one of the oldest metaphors for delivering any kind of content is that of like war and battle, because that’s just one of the oldest things in the history of humanity, is like wars and stuff.

So the way that he presented his content was actually very effective, and he was talking about traffic sources being weapons, and just all kinds of cool stuff that I thought was interesting.

James: Well, the biggest point that I had for Sam was logistics. It’s just so true of a well-organized Internet business is you’ve got your logistics organized.

Like you said, it sucks to run out of fuel in a tank. And I know that happened in a few wars, people just got annihilated because they were sitting there with no fuel, no food, no clothing, and just… Here we go… so, I like that, put together a team and get your logistics in order.

So, big takeaway. Just back to you, we should say something really good that you said, and I thought that was about your wizards. Your selection wizards, like I’m doing on my Products page, and it came up a few times in the conference. We’ve heard also from Greg Cassar, the conversions expert, doing exactly the same thing by a different name.

Greg Cassar on conversions
Ezra: Here’s what it comes down to. And we talk a lot about this when we talk about the different segments of our customers. It’s allowing your prospects who see your offers to segment themselves into the most relevant offer that you have.

So if you have multiple things you’re selling, you allow people to choose what is best for them. So for example, the example that Greg gave, it was a yoga teacher training offer, and there was multiple different yoga teacher trainings, and there was a page that said, which yoga teacher training is right for me?

And they would click that box, and then it would take them through a few questions that then presented them with the one that is right for them. They’re much more likely to buy that, because it’s the old commitment and consistency principle.

James: Well it’s just super relevant, people are finding the thing that’s talking to them.

Ezra: Another interesting thing about it is… can I? I’m going to, anyways.

James: Yeah, just do it. Roll it.

Ezra: Is that it’s not just for information products, services or… it works for physical products, too, which I find fascinating.

James: Yeah, I mean look at what happens out in the foyer here. There’s a men and a women’s door, for the bathroom.

Ezra: Don’t pick the wrong one.

James: Yeah. I just think about the most-searched term for Ezra Firestone. Wedding. Anyway.

Ezra: People really… yeah, man.

James: OK, so…

Ezra: That’s an inside joke.

Dan Dobos on follow-up sequences
James: Dan Dobos got up, and I was talking about combining online and offline and how much better the conversions can be if you have an offline conference. You can convert half the room.

One of the best quotes he had was that people are predictably lazy. So you can rely on people doing nothing. It just shows how important it is to have follow up sequences and to… you know, if you really want something to happen, just put everything in place.

And it came up so many times, whether it’s Andre Chaperon talking about emails, and he’s pretty much relying on someone waiting to receive their email each time and it telling them exactly what to do, every email has that call to action.

So in life, in a ThinkActGet way, people sometimes think something but they quite often don’t act. And then they don’t get.

So we have to help them all the way, and we also talked about checkout abandonments, following people up with automation, was like a recurring theme as well. What are you…?

Ezra: I’m just enjoying listening to you talk, is that such a bad thing?

James: No, it’s a good one.

Ezra: No, do you want me… any comments on that?

James: Well, also like Dan said, they send part of the package.

Ezra: That’s what I was going to say. They do the old-fashioned, if you’re selling someone a newsletter, you send them along with that newsletter an empty binder that has all 12 months in it, and you have them fill that up and the way he does that with his seminars is emails people an empty DVD pack, and says you’ll get the DVD that fits in this pack when you come to the live event.

James: And they bring it to the event.

Ezra: They bring it to the live event.

James: And he also, he’s got such a sneaky question, it’s like “What have you heard here for the first time?” It’s having them acknowledge that they didn’t know something, which is very good, and…

Ezra: By the way, on ThinkActGet, we believe that acknowledgement is an extremely powerful tool, probably the most powerful tool that we have as human beings in our communication processes, and if you’re interested in that, Episode 12 I believe is the acknowledgement episode.

James: Very good. I wouldn’t have been able to name that episode.

Ezra: It might not be Episode 12.

James: Oh my goodness. Also, I like that he was able to have the participants at his conference acknowledge that they’ve actually improved while they’re there.

Ezra: Yeah, pre-sold themselves.

James: Showed them that he can help out a lot. Then after Dan, we had me talking about what’s been working since the last event. Do you remember anything that I said in that session?

Great takeaways from James
Ezra: Everything that you say to me kind of goes into one big Schramko sort of jumble in my head.

James: I’ll give you one thing.

Ezra: Alright.

James: Less meetings.

Ezra: Less meetings.

James: Less meetings with the team.

Ezra: That’s right.

James: Yeah. Just…

Ezra: A good jumble of Schramko stuff. Very good stuff.

James: We’ll run with it. That’s fine. Well, enough about me. Let’s move on to…

Ezra: Well, let me just say a little bit. Let me just say something about you. Which is that, you are phenomenal at taking very big processes and things that might feel overwhelming to people and breaking them down into little frameworks that people can implement.

And one of the things that I’ve noticed consistently with your speaking – I’ve now watched you speak as entrepreneur and traffic converter, wherever – is that you’re consistently able to have people feel like they can do what you are teaching them even if it’s high-level stuff which is a skill.

It’s one thing to have good information. It’s another thing to take that good information and make it easy for someone to consume and then take action upon. It’s a very unique skill.

James: Oh, thanks Ezra. That’s super kind. Alright, so then we had Taki, and.…

Ezra: Great goblets, man.

James: Over in Australia we call them bottles. Taki, of course… isn’t Taki….?

Ezra: Talkshop Taki.

James: Why Talkshop Taki?

Ezra: I don’t know. It just came up. We just started…it was the Takster, and then we were looking for other nicknames. Like you’re Shramington, like Lamington.

Lamington’s like an Australian puff pie thingy that’s really tasty. Right? With a little cream in the middle, it’s like a Hostess cupcake, with coconut.

James: OK. So you can make these at home, you just get some sponge cake…

Ezra: Lamington?

James: …you just put Vegemite on every side.

Ezra: Oh.

James: And then some dessicated coconut.

Ezra: Anything that you offer me… James came on my mastermind call last week, this is now live on my blog and everyone’s commenting on it, I recorded it, and offered me some worms.

James: Agave worm, from Tequila.

Ezra: Worms in a bottle. And we ate them live on the mastermind. I didn’t know you weren’t supposed to bite into it. Right? You’re just supposed to swallow it. That’s how it works, but I didn’t know.

James: For good luck.

Ezra: Yeah, and so I bit into it, and it was worm guts everywhere, it was really intense. Now if you offer me something to digest, I really think seriously about it.

James: Even after I make you scrambled eggs?

Ezra: Well, you make me… half and half. Sometimes it’s good, and sometimes it’s worms.

Taki Moore’s mad presenter skills
James: Alright. So Taki’s an amazing presenter. He’s got mad skills.

Ezra: Taki has….

James: Design. Technique. Great frameworks.