02:47 – Do you remember this day?
04:10 – Realization at 37,000 feet in the air
06:41 – This could happen when you’re too overworked
08:07 – The Superhero Syndrome
10:02 – Is your business running you?
12:28 – You should be doing this
13:58 – Common mistakes when outsourcing
15:36 – 3 types of outsourcing
18:40 – The most recommended type
18:54 – A clear rule of thumb
19:38 – The individual roles to outsource
22:14 – Managing a business VS. managing people
24:18 – Secrets to hiring the right people
James: Our next guest asked me to let you know that he’s a very sexy man, and he’s changing the world, when I asked him what I should say about him. What I would really say from the heart is even though when you first find out about him, you’d probably think maybe he’s a little bit cocky, but he’s got a huge heart. He’s one of the nicest people you’d ever meet. He’s also a real business expert. He runs an enormous call center with hundreds of people.
Anyone who’s run a team, whether it’s 2, or 3, or 5, or 10, or 50 or 100 staff would know that 300 people in one place is pretty epic. He’s got a very solid credential business background prior to that; big corporations like HSBC. He’s from the U.K. but he’s living in the Philippines, and he’s currently visiting Australia so he’s a multinational. He travels around the world. He’s a blogger, he’s famous. He has a huge list, a great following. He could have talked on any number of topics. He could have talked about blogging, or podcasting, building an audience, speaking, and so many of our experts are multi-talented.
But today, because it does affect your ability to scale and because it’s something that I utilize and something that you’ve heard Buck talk about, you will not get that far by yourself; even Dan said that. He’s building out his team at a great rate. You’re going to have to have a team. So we’re going to find out how to leverage that through outsourcing. I want to introduce Chris Ducker to the stage.
Chris: Thank you mate! Thank you very much. Hello everybody! Just a quick aside to get going. I was in the toilet, just washing the hands. You know, I want to come out and look my best and everything. I looked in the mirror just for a split second and I said, “Oh my God, I’m a walking tablecloth.” Thanks to the missus for packing my shirts.
The day you became an entrepreneur
OK. So here’s a question for you. Do you remember the day that you became an entrepreneur? I’m not talking about roughly around the moment, or the month, or the year, but the actual day when you said to yourself, “Enough is enough.”
No more job, no more boss, no more paycheck and weekly meetings to prove how fantastic you are, even though nobody in the room really cares because they’re all in competition with you. No more anything. “I’m done. I’m going to work for myself. I’m going to go out and do amazing things. I’m going to change the world.” Effect change, provide awesome solutions to people’s problems, and get paid very handsomely for it. Do you remember that day? Do you? There are about 3 hands. How many people have we got in here? There are about 20 yeses there.
But whether you do actually remember the exact day or not, you should think back to that moment just for a second. The enthusiasm you had when you woke up in the morning. You wake up, swing the legs off the bed, jump up, brew that first mug of coffee for the day, get going, get online, kick some ass, take a few names, rinse, repeat, do the same tomorrow. I had that enthusiasm when I first started my first business. But for me, that moment of “enough is enough” began at 37,000 feet in the air.
I was on a plane just like this one, flying back from Miami, Florida, where I’d been there for about a month or so, working for an ass****. Just being honest. Away from work, he was a really nice guy. Miami, Florida, floor seats to The Heat games, VIP tickets to Princes, free Super Bowl party, thank you very much. Carlos Santana to one side, that hot blonde chick from CSI on the other, I was living the dream, except, when it came to the actual working relationship. He used to make me BCC him into every single email I sent. He used to get a copy of every single email that I received in his inbox as well. Micro-management to the maximum.
So on that flight, I took out my laptop, I said, “Enough is enough. I’ve been there for a month. I can’t do it anymore.” Got out my laptop, started typing out my resignation email. Landed in Hong Kong from my connecting flight to Cebu, in the Philippines, which is where I live, and hit the send button. Thank for their ridiculously free and very, very fast free internet. If anybody’s travelled from Hong Kong, you know what I’m talking about. That airport is on steroids, I’m telling you. And I’ve never looked back.
Fast forward a few years later, I’ve had my first feature in Entrepreneur. Gets up there. Right? Notice how I said “first,” been there a few more times. But my first real press mention. Out of 120 or 130 people working for me, I had a jacket on. What a wanker! Look at him, with a little jacket and everything. I did all these things. I mean just image, 120 or 130 people working for you. You’re the boss now. I was really, really happy. I was working 16 hours a day, building my own castle, sitting down in my very big, very expensive, cheap Italian leather imitation, China-made chair, and I was living the dream.
And then, early on in December 2009, I woke up and I couldn’t get out of bed literally. I kid you not. My body had finally given up on me. Those 15 or 16 hours a day of working Monday thru to Saturday, with very, very little down time, diet (what’s that?), rest (don’t believe in it, don’t need it), I’ll rest when I’m dead. I used to say that. I’m not joking. And I burned out. I was in the hospital for 2 weeks. Acute exhaustion, the doctors called it. I called it “I need more beer.”
But you know what else I needed? Antidepressants for 2 weeks as well. Valium to make me sleep, and when I got out, not jail, out of the hospital, when I got out of the hospital, my wife said, “I’m taking you away for a couple of days. We’re going for a little sabbatical. No phones, no laptops, nothing.” We’re heading down to the Shangri-La Resort in Cebu. One of the most beautiful resorts in the world.
We go down there, and I’m feeling rested. Finally, I understand what it is like to have a little bit of time off. Now I’m telling you all this because there’s a backdrop here. Some of you might be at that point of overwhelm right now. Some of you might be right there, right now. Some of you might be a week away, a month away, maybe 6 months away. But you will hit it, unless things change. Because we’re weirdos. We are.
Entrepreneurs, we suffer from what I like to call Superhero Syndrome. We’re bred differently, we’re wired differently. The DNA, it doesn’t add up, it doesn’t work out. We’re strange. We should be committed. We’re certifiably insane.
Be honest with me. Show your hands if you’ve ever left a shower or the bath to register a domain name. Show of hands. It’s ridiculous, isn’t it? Hundreds for only $10. Say 10 bucks. I’ll use it one day. Sure you will, mate! Yeah. Do not order renew, do not order renew, do not order renew, right?
But we suffer from the Superhero Syndrome. We truly do. We believe that we’re better than everybody else in the universe. So what do we do? There is no one else out there that can do better than this, that or the other task better than us. If there’s a way for us to be able to do something right, we will do it ourselves instead of pawning it off to somebody else. If there’s a way for us to learn how to use the new, biggest, sexiest looking piece of software so that we can amp up our business, what do we do? We try to learn how to do it ourselves.
Unless you’re a graphic designer, which I’m going to go out and say, there might be a few of you here. But unless you are a graphic designer, as an entrepreneur, you have absolutely no right to be in Photoshop designing bloody logos. Why are we doing this to ourselves? It’s silly. We’re not graphic designers, we’re entrepreneurs. We should be running businesses. And that’s what I was doing. That’s exactly what I was doing. I was running my business.
But then, when I was at the Shangri-La with my wife, she said something to me, and she’s a bloody smarty pants. I hate that in her actually. She’s always right most of the time. All the women in the audience are like, “Yeah.” But she said to me, I’ve never forgotten, “You know what your problem is? You’re no longer running your business. Your business is running you.” She was right. You know what else it was doing? It was killing me. Ask my back right now. That’s my tin tack as we would say in London.
All those hours sitting in that cheap, imitation leather, Italian chair from China had resulted in me crushing my L5-S1 vertebrae. That’s a 6-hour fusion surgery, calcium deposit where my disc used to be, along with a couple of rods and 4 titanium screws, I am part-Terminator. Don’t mess with me. But that’s exactly what we’re doing to ourselves.
Change your habits
Nowadays, things have changed. I no longer go into the office, other than for a 1 or 2-hour stint once a week. I only work Monday thru to Thursday, for approximately 6 hours a day. I have one simple rule. If I want to be productive, if it doesn’t go on a schedule, it doesn’t get done. My schedule looks like I’m really, really busy. I’m not. Honestly speaking, I’m not. I’m just really, really, really strict with my own schedule.
If I want half an hour to spend on social media, it goes on a schedule. If I need 1 hour to record 2 or 3 podcast sessions with buddy Pat Flynn over in the U.S., time zone differences taken care off, it’s going on the schedule. If I need to do all of these things, they go on the schedule. I now stand up 70% of the day. I’ve got one of those cool desks that moves up and down; they are very cool, I’ve got to be honest.