James: Okay, well you should like this one. If you’re in a burrito bar, do you get the same burrito because you know it’s awesome or do you try different ones at the risk that it might not be as good but you get to try or you may find a better one?
Noah: So there’s a book that I would encourage all your listeners to stop and go buy. It’s called Paradox of Choice. And Paradox of Choice is really fascinating because the author says whenever you look at more options generally your happiness goes down. And I fully agree with that.
And so what the author does is when he goes to a restaurant he starts at the top of the menu for entrees, goes down finds something he likes and then stops. He doesn’t look at a lot of the options. He just picks it and goes on. And then every time he goes to that restaurant he just gets the same dish.
Coz then he doesn’t have oh should I get something better? So I get the same thing every time at the same places that I go to. You know I’m open to trying new things but what I found out is that I know it’s good, I enjoy it, it’s not like it could get any worse.
It’s like getting married. Like there probably is a hotter woman out there, but I love my wife. I’m not married… I’m single.
James: (laugh) That is random. Your fake wife… Oh I love it.
Noah: Yeah, but you get the point. It’s marriage. It’s not like you can never try, well if you’re married you shouldn’t be trying new girls unless you’re open. But yeah when I go to certain restaurants it just reduces the thinking that I have to put into it so I can put it into other things.
So if I go to Taco Bell, I always get Cowboy Tacos and then maybe I’ll try one new one. But I always got to have the same dish. I did a diet ones, fruits and vegetables and water for three weeks. To make a long story short, one of the greatest thing about it was I didn’t have to think about food, because every day I almost always have the same thing.
And I don’t know, it’s kind of freeing when you don’t have that kind of pressure and you can put your mind into some other activity. So if I go and read about it, if it’s new, I’m on a health kit lately so I’ll get beans, broth and chicken. That’s pretty much what I would just get now. And I actually don’t get the tortillas as much as I used to.
James: Nice, well there you go. Well thanks for sharing breakfast with us today. And also I want to let you know that I ended up making a few purchases after you gave me that RSS feed. So that has been working out pretty well for the both of us.
Noah: Well you see, that’s actually what differentiates you from others James, is that you came and you said you know I don’t subscribe and f*^@ AppSumo and all that mean things and stuff. But you said hey if I had an RSS feed and you know. And I think every person miss that every single customer is valuable and that, well not all of them, you can fire some of them like we did that to the guy who returned $2000 worth of products.
But I don’t think people are hungry enough these days. And what I mean by that is a lot like you know we have hungry people here and there and like blahblahblah. But I still give a shit about you. And to me it’s like each individual person and that makes a difference.
And I feel that everybody who’s running their own business needs to say, let me make one of my customers happy today, or if you need to meet one of them, I’d make sure that I treat you well. I feel that so many people just let that slide.
James: Well I think that was your first question, why did I unsubscribe coz I commented that I really liked the unsubscribe picture on your thing. It’s like my welcoming line. Good day. (laugh) You asked why and then you solved it. And it’s definitely made you some money.
Hopefully more people get that RSS feed. That becomes worthwhile for you to do but you know I certainly talk about it on every occasion and I have two podcasts in them. And I have a couple of thousand members in my community who are going to find out about AppSumo. So it’s working well.
Noah: What’s your biggest challenge? If there anything about the listeners that I can help you with I’d appreciate that. Awesome.
James: I think like every business, I’m the biggest constraint in my business. We’ve got a big team now and we’re growing rapidly. I’m pretty good at solving my own problems. Do you know I’ve got a mirror and I think that’s actually helped me more than anything else asking the big questions of myself.
Just by talking to me today, you’ve really helped me because I’m able to do what I do which is help all of my listeners to get some value. We don’t charge for podcast course. But if they can implement ideas then that actually helps them become my customers. So I guess it’s a good equation.
Noah: Yeah man, I’ve actually yesterday signed up for an executive coach. I remember at Facebook Mark had a coach and I always thought that he was kind of a douche. I was like why do you need a coach? Like we’re smart and we can do everything.
I think there’s a lot to be said about when you go work out and you have a trainer, when you play basketball you have a coach. So I’m open to try something new so if we have another podcast later I’ll tell you all about that.
James: I’d love to do another podcast. So I’m going to let you go coz you’ve probably got stuff to do. Some fat suits to strap on and some deals to help entrepreneurs with. Well it’s awesome to catch up now and then. Thanks Noah.
Noah: Be well James.
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