Once again our listeners have their say, expressing feedback, sharing experiences and posing questions about Internet marketing.
In this podcast:
00:32 – Leave us a message
00:56 – Can James go to print publishing?
01:18 – On FWF5 and using Apple
06:47 – The tech end of PLR products
11:29 – Pointing multiple domains
15:17 – John Lee Dumas drops by
16:24 – A rejection and what happened after
20:06 – How many voice messages do we get?
The biggest reason you want to come to a live event is because of the people. [Click To Tweet].
I don’t hear of people going back to Windows after Mac, but I hear a lot of people going the other way. [Click To Tweet].
…acting classes are a great skill for any kid or adult to take on to cope with fear and to get more out of life… [Click To Tweet].
James Schramko here. Welcome to SuperFastBusiness and this is a Listener Comments’ Episode. This is actually Episode Number 6 in the series and this is where I take listener calls from the website and answer them. So if you want to leave a message, if you like the sound of that, go to SuperFastBusiness.com, scroll down to the bottom of the page and you’ll see a text link. Leave a voice message.
Click on that and leave your message and you’ll probably be in a future episode. Now, there’s a couple of other little running notes but I’ll get to those in a little while. For now, let’s listen to the listeners. See what’s happening.
Listener 1: James. Ben here. Just sent you an email on the AFR Tech’s Tuesday pages. It would be really good for readers, especially small business because they can read some sort of weekly content from you, sort of aimed at big business but I think a lot of other people read the Australian Financial Review, you may get too much business out of it if they’re happy to have your content there.
Number two, I missed your meeting a week or two ago in Sydney. I’d love to know rough dates of when you’re planning to do it next year so I can arrange my work around it and come. Might be the first person inquiring.
Number three, I’m still using a Windows, using a netbook Asus 12-inch and the occasional virus which is a real pain to clean off. Maintaining antivirus and spyware is not too much work but you know, all in all it is a bit, it does use up a fair amount of time every year and I’m just wondering about moving to Mac and I heard you done that on one of your podcasts.
Wondering if you would benefit your listeners if you give a brief plus and minuses of moving over to Mac. I know they’re not totally virus free and if a lot of people move over to them, there may be more viruses on their system but I think there’s a big advantage of moving to Mac. I do have iPhone, iPad and are intuitive and easy to use. But there is a loss of flexibility because you’re locked in to Apple systems. Anyway, thank you very much. Bye.
James: Hey Ben! There’s some great pointers there. Firstly, number one, that’s a good suggestion: me contributing to an offline/online publication. A lot of print newspapers have been on online publication these days and it’s a good tip for getting more traffic, it’s contributing information to a larger body of work than what I’ve been able to create. So I’ll certainly investigate that.
Inquiry On FastWebFormula 5
Your second thing regarding my event. Well, that’s the first time I’ve ran an event for about 18 months and it was FastWebFormula 4. The good news is I recorded the entire event and when you join SuperFastBusiness.com, you can now watch the entire event in the form of video and also, you’ll be able to get the audios and we’re fully transcribing every single module including each picture from all the speakers.
So that is by far the best way to catch up with what you missed. In terms of my next event, it will be in 2014. It’ll be FastWebFormula 5 at this stage. So keep an eye out for that.
The biggest reason you want to come to a live event is because of the people. The atmosphere is unbelievable. And my guests who came to the event, Ezra Firestone and Clay Collins, and a number of people from all around the world came to the event and said it was by far the best event they’ve ever been to. So I’m so proud of what we did but you can watch it inside SuperFastBusiness.com.
Windows to Mac
Now your third matter relating to Windows. I’ll just tell you what happened when I went from Windows to Mac because I think this is the real lesson. Firstly, I was forced to go from Outlook to something else and something else happened to be Gmail which I’ve now turned into Google Apps.
That was the biggest thing that freed me up from my computer was getting off that hard Outlook system. Moving from folders to labels and going into the cloud, so to speak, was the biggest thing that happened when I moved from my laptop. I had a Toshiba, to the Mac.
The second thing that happened was I couldn’t use some of the programs that I used to use on my computer. So now I wasn’t able to do stuff like run software and things that were helpful for SEO and PPC.
But what it forced me to do was to let the team take over those tasks so the big freedom number two is that I wasn’t able to use some of the programs. Instead of that being a disadvantage, it actually forced me to pass them down the line to my team who are predominantly Windows based.
So, in summary, when I went to Mac, I got a more stable, really really awesome workhorse that’s fantastic for audio and video. And I do a lot of audio and video and I find Screenflow is better than Camtasia. And I find that the computer itself is more reliable.
I don’t have virus issues and stuff, and I’ve been through many Macs. I’ve got a lot of equipment. But right now, I’m using a 13-inch MacBook Pro Retina. It’s got the maximum memory and hard drive or flash drives that I can get and it’s fantastic. By memory, I mean RAM, someone’s going to pick me up on that. So, worth the move absolutely.
Go into the cloud and let go of a lot of those programs that you don’t need. If you’ve already got an iPhone, then you’ve got things like reminders apps that will work really well across on your Mac, so I love the seamlessness of it.
I’m a big fan of just using one 24-inch LED, sorry 27-inch LED screen with your MacBook Pro. That way you get a nice big screen, single focus. Get a wireless keyboard and mouse and you are rocking. Plus, you can take this thing anywhere in the world. It’s so solid and robust.
Move Across and Don’t Go Back
So that’s my tip. Move across, you will not go back. I don’t hear of people going back to Windows after Mac, but I hear a lot of people going the other way. I’m sure there are reasons why you might need Windows and there’s got to be people who love Windows and that’s fine. But I found that using Chrome and all the things that we would normally would use like Skype and Evernote, is working just fine for me.
You can just still install Word and Excel and Powerpoint if you need them. But I think Keynote is better for the professional presenter and of course most of the things we are using now, WordPress, OfficeAutoPilot and my Nanacast shopping center are all virtual so it doesn’t matter which system you’re using.
Listener 2: Hello, James. Billy here of Nova Scotia, Canada. It’s 4am so I’ve got a bit of a morning voice on here. PLR is what I was looking to get some information on. I have purchased at least three PLR products that I have paid the premium package price on to fully re-brand them so I’m able to do that with them.
And I’m looking to tip them up and earn me some money for me. One in particular I’d start with would be my Forex course video series, a strictly video series. I believe there’s a sales funnel there or a page attached to it, with it.
The tech end is where I’m at or I’m stuck at. The tech end and how to actually put a simple page up with a Buy Button, a PayPal and get that out in front of people. Get traffic to it and sell some of these video courses. Stuck with it and not sure where to go next.
Members’ site I could get into but that’s a little overwhelming at the moment. So, thanks for this, James. It’s Billy, early morning Nova Scotia, Canada. Off to get a coffee. Thank you, Bye.
James: Hey, Billy. I’m sure the coffee’s going to work out well for you. I love a nice coffee in the morning and a couple during the day. Certainly my drug of choice.
Private Label Rights or PLR
OK, so, I think you’re referring to PLR which is Private Label Rights. So you’ve purchased a pre-done something that you want to sell and just put it all together and making it work is the challenge. Now it should work out fine and what you really need is someone who is technically competent who can put it all together in a way that works well for you. Just tying up the payment system, the auto responder and then driving traffic.
We can actually help you with that if you want someone to do it for you. Just go to ATLWeb.com, that’s my web development company and my team are very good at putting these things together.
That’s the team who puts together my information products so when I have a product and I want to sell it, we will build a website, they’ll put a payment option, they will be able to make resources if you have affiliates. They can make everything talk to each other, even set up your auto responder whether it’s AWeber or OfficeAutoPilot.
If you’re using a cart like Nanacast, which you should generate, then that’s going to work out well. Maybe you’ve got membership with WordPress like WishList member or aMember. If you don’t know how to deal with all of that stuff, it’s certainly not worth learning how to do it.
I don’t hands-on do that stuff anymore, that’s why I have a team. I suggest you just pay someone to get it all done. And then you can just focus on marketing the business.
Pay People To Do Traffic For You
You can also pay for people to do traffic. That’s what we do from our other websites like SuperFastBusiness Traffic Services. So, don’t try and learn it. Just give someone a brief and tell them what you’re trying to do, get it quoted and then have it done. That’s the simple solution.
Join A Community
If you want to learn some of the mechanics but you don’t need to get too technical, you can certainly join a community such as the one at SuperFastBusiness.com, where you can ask as many questions as you want and people will answer you. So if you insist on doing it the hard way, that’s the way to do it and you’ll get at least advice from people who have already done it, who can move you through faster.
But the further I get into my Internet marketing business, the more I’ve realized it’s actually a handicap to know these things because you might be tempted to do it. If you could just pay a professional to do it the same day or within a week, then that’s better than waiting a year to try and learn how to do this stuff.
And just on a side note, with PLR, you want to go and just make sure that you’re differentiating from the hundred other people who might have purchased the exact same package.
One of my first projects online was to buy some Private Label Rights and I put up my website and I submitted it to ClickBank and I got everything ready and I sat back waiting for my wealth to come and nothing happened. I didn’t make a single sale and I felt pretty ripped off about it actually.
What I found later on is it’s just so much easier to create something yourself or to commission somebody, a professional, to research and write and create something original because you’re the only person in the market with that specific product. So put some attention to differentiation and get out there. I hope that helps a lot. Enjoy your coffee. Have a great day!
Listener 3: Yeah, Hi, James! Craig George and I’m one of your SEO guys. Just a quick question on, I have multiple website domain names which are all around certain topics that we have online at photography and makeup, that type of thing.
What is the best way to, or the cheapest way I should say, to have I guess to own more than one server so we can just point them to the main site so they’re relative keyworded websites names, and we want to point them to our main site.
So in other words phrases such as wedding makeup and point that to Sydney makeup services and we’ve got multiples of different types of titles and I would like to be able to go, OK, let’s get them all keyword searchable or whatever and then push them towards the main site. So I just want to host them somewhere and redirect and this is the right way to do things. Anyway, look forward to hearing from you. Thanks, James. Bye.
James: Craig, this is a really common situation. Everyone I know has a few extra domain names.
Now a few really important facts to keep in mind here. Firstly, the easiest way to redirect the domain name is probably just to do it at the domain registrar. Most domain registrars will give you a free option to redirect it to a different URL so it just means they’re going to host that domain at the domain registrar and point it to the domain you want.
That’s the easiest step. Step two, if you’re planning to get some traction from that domain, you will have to develop the domain into a site so here are a few questions.
Firstly, do you really need that domain name because it’s much easier to put a post or a page on your mothership or authority site with these exact same phrase if you’re relying on type-in traffic to get that ranking. Secondly, exact match domains are really not that powerful anymore so where you’re trying to rank for that phrase if you want a thin site, or just a few pages, it’s not going to cut it.
You’re going to have to develop into a decent site. Usually that’s going to mean something like a WordPress site with some original content and you should budget several hundred dollars for that to do it right.
Hosting Multiple Sites
In terms of if you want to host these all, that’s pretty easy. You could get a shared hosting account if you want, probably for $15 a month that would cater for quite a few domains but don’t recommend that. There’s a big emphasis on speed now. We have super, super dooper dedicated server for our business that are very fast and we find that they convert better and rank better. When the page loads faster, Google loves it and customers love it.