And I remember hearing John Lee Dumas talking about the tremendous amount of traffic he had earlier on but wasn’t monetizing that and I think now he’s probably monetizing it well with all the services and memberships. So if you can drive your traffic or build your community and then tell them about something you own or somebody else owns that you can affiliate with, that’s how you make money from a podcast.
I mean, for example, this is a podcast and my main contributors are actually listeners and my answers to these questions will be relevant for most of my audience, and I’m still able to mention my products and services.
However, I don’t choose the questions, you choose the questions so I’m only putting a product link or recommendation where it’s appropriate. But because my market research is very solid, a lot of the things I provide will be solutions to most people’s questions. I hope that makes sense.
Listener: Is my microphone on? I think it is but we’re going to try it.
James: Yes, I think your microphone is on. Now it wouldn’t be a listener comments episode without the old “mic test.” Love it. Thank you for calling in. Hopefully you get it all the way to asking a question.
Listener: James, thanks for the tip. I disagree to some extent mainly because by social media and everything’s been set up under Ray M Feeney and I’m going to continue with that. My company name is RMF Enterprises and I haven’t used… I haven’t tried to brand that. So I’m going to stick with Ray M Feeney for the time being. I may go ahead and start with the business branding later.
James: Hey, Ray. Look, you know, if my company name was RMF Enterprises, I wouldn’t bother branding it either. I actually have a company called J-Six Solutions and I don’t brand that. That’s why I came up with SuperFastBusiness. Now I do have social properties under my own name, my Twitter account, and I’ve got a personal Facebook page and that’s fine.
But if you’re going to go brandable, get a decent brand, that trading company’s not going to get that exciting for your audience. And to a large extent, it depends if you ever plan to sell the business. If you’re lucky enough to find another Ray M Feeney, they might find a lot of value in your business.
However, if you want to sell it, it’s going to be a little bit more difficult. So just keep that in mind, but there’s certainly validity in the whole concept of not building a whole business to sell. If you want to be a speaker, author, expert or your name is your brand, then your name is your authority and that’s where you make the money.
So whatever you choose, just remember that you get to decide and build around a strategy. In my case, I’m still comfortable building out my business names and my brands. A lot of my customers know my brands and I know that because they searched directly into the browser.
In fact a huge proportion of people come into SuperFastBusiness.com go to the browser and type “superfastbusiness” into the browser and that’s how I know the brand is strong. Same for SuperFastBusiness Traffic Services, my SEO company, a lot of direct search traffic and SuperFastBusiness.
So whichever one you choose, go for it. But if you are an authority as well, remember, it’s pretty easy for you to jump start a brand by starting a new brand and then Ray M Feeney can lend that authority to the brand. The same way that Richard brands and lends his authority to the virgin brand.
Listener: Hey James. My name is Ryan. I’m from publicspeakingman.com and just wanted to say that I love the podcast and love the OwnTheRacecourse strategy and everything that you do.
My question is, I can create videos, I can create the content, I can do all of that stuff but what’s the easiest and quickest way that I can create a product that people are willing to pay for? And should I launch with you know, a one-off product or should I launch with some sort of membership site? Thanks again for everything and I look forward to hearing your response.
James: Hey Ryan. Great question! Before you rush out and create that product, start with your content, get that OwnTheRacecourse stuff going. Make some videos. Start with the questions people ask you, the things that you’re saying over and over again. What’s on your little “make this video” list that ideas pop into your head because someone mentions something that you think is pretty cool or they want help with.
Have you had to sit down and step someone through recently? Because that would probably be the basis for some kind of course and what are you an expert in that people already pay money for or that you teach live that you want to leverage online? I would suggest you start with one module of some description so that you can at least have a feature post.
See, OwnTheRacecourse is one of dozens of dozens of courses that I’ve made and I’ve decided to give that away for free. But from that spawn a lot of different services, we have our Short Video Pack where we do OwnTheRacecourse for people. We have our Web Development team, ATLWeb.com, where we build websites for other people because variably, our customers are going to want to have a website and they’re going to want to have traffic.
So, what industry are you in? What things do people already pay for? What would they like to learn? What courses do they already buy that you have an expertise on, that you can put together at least a good module on.
And I’m talking a 12-minute or less module. Put that up on your site, get it out there, get feedback, and if you want to ramp it up or create extension models then they could be paid. So that’s how I’d start if I’d start from scratch.
Listener: Hi there. Thank you for providing this simple but useful information in “How to Design an Effective Training Course.” I really appreciate you taking the time out to do this and I just want to wish you all the best for the rest of the future as you do more of this for us guys out here. Blessings and have a great day. Bye!
James: Ah, Valerie, that’s very kind and thank you for the feedback. I really appreciate it when someone gets some value from the stuff that I’m putting there. I will definitely be creating more and in fact, listener, if you want me to create something in particular, then hop on the Send Voice Message tab at the footer of the site at SuperFastBusiness.com.
Tell me what you want. I’ll make a few videos. I’ll put you in the future Listener Comments episode and I’ll remember to credit whoever asks me for it. So I’m kind of in the mood now to make a few little content videos. I’ve been sending the guys and girls in SuperFastBusiness.com some special videos lately.
I showed them how I optimized the page titles on SuperFastBusiness.com which doubled the amount of search queries within a day of me adjusting that so there you go. There’s lots and lots of cool stuff that I could share with you, I just need to know what you want so I’m asking you: What would you like to see on SuperFastBusiness.com and I’ll put that in a future episode.
So there you go, that’s our Listener Comments episode number 5. Hope you’ve enjoyed it. I’m going to be doing a lot more podcasts. I know you love the videos. I’m also doing these podcasts now and that is because it’s so easy to do. I love the medium, you can listen to it anywhere and hopefully you get some tremendous value from it.
Now on the side note, I’m moving over a lot of my very best posts that I had at InternetMarketingSpeed across to SuperFastBusiness.com. This will be the new home for those posts. And I’m hoping to see you at FastWebFormula 4 Live in Sydney in June. So hopefully if you’re listening to this before the event, go to FWF4.com and grab a ticket.
Now if you missed the cut off or you’re listening to this sometime in the future, that’s OK, head over to SuperFastBusiness.com where you can join 700 other people who are interested in growing their Internet business nice and strong and profitable.
I log in every single day and answer questions in there. That is the place to be where you’re going to learn much faster. Well I’m James Schramko, this has been another episode. Catch up with you in the future episodes.
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