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James: Right. That was going to be a question in mind because I’m interested in that. I think a few months ago I took the Pinterest sharing button off my post. However, as a result of this call, my action step is to add that back on and to start syndicating again to Pinterest because I do know some Google webmaster tools. I’m getting a link to each of my new posts because every post has a picture as part of our standard operating procedure.
Michelle: And one of the things I really like about Pinterest above say, your Facebook or whatever it is, that the content that you put on it, it lives forever. You know, you put something up on your Facebook page, it’s going to be gone in a week, buried in other posts and pretty much no one’s ever going to see it again.
But when you put something up on Pinterest, the way that people share things, the way that the site search works, the way that you know, people browse the content means that, whatever you put up, someone is probably going to come across it in the future. It doesn’t just get buried like your Twitter or your Facebook does.
So while right now at this moment, Pinterest is not a waterfall of traffic in let’s say the B to B world. Although you can leverage it for that with a concentrated effort but it isn’t the same as it is for say, somebody in a retail. But it is growing in those areas. I’m seeing a lot more people talking about, you know, how to get traffic to your blog and that kind of stuff on Pinterest.
And if you are a part of it, now, you’re getting the SEO benefit from it now and then as its audience broadens, I think that you will see that click through in real person benefit as time goes on.
James: That is a sweet tip. I definitely got a takeaway from that. So, as someone who’s operating the space everyday, you’ve got your own business that provides a done-for-you service especially with the Pinterest stuff but also you do Facebook updates. Who is going to get the most value from focusing on the sort of things that you do?
Michelle: I think that, again, retailers need to be on Pinterest and if you’re not then that absolutely needs to be your first move over anything else. And then for people who are not retailing consumer goods, we really like leveraging our social media and advice our clients to leverage the social media in the Facebook, Twitter, Google Plus, LinkedIn areas for that brand building, for that market authority, to create that relationship with that audience overtime.
Because it does make such a difference when they know something about you. They know that Bob visits James’ balcony and that makes James a little bit more human that he was…
James: Some people think it makes me a bit weird.
Michelle: No! They’re wrong! But you know, hey, they’re thinking about you right?
James: Exactly.
Michelle: The weirdo with the bird. You know, he’s that really nice guy. He gives marketing advice… but they’re thinking about you.
James: It is like the perfect pet. You don’t have to keep the cage or whatever. It just comes occasionally and you get to feed it. If I can get it to talk, that would be something pretty cool.
Michelle: I think that there’s an info product out there that teaches you how to get your bird to talk right?
James: Yeah, it’s probably legit. OkK so, Michelle this has been really useful. If a listener wants to find out more, they can go along to michellemacphearson.com. I’m going to spell that because you’ve got a special extended advanced version of that.
It’s Michelle, then M-a-c-P-h-e-a-r-s-o-n dot com. We’ll put a link to that in the show notes. I want to thank you for coming on to SuperFastBusiness.com and sharing this stuff. And I do have one favor to ask.
Michelle: Yeah, sure.
James: If our listeners have questions about this and they post a comment right below this podcast on SuperFastBusiness.com, would you be able to pop along and answer a couple of questions in the comments?
Michelle: Oh yeah, absolutely. No problem.
James: That’ll be sweet and I hope we get you back and answer a few more questions if we get some decent questions to come back for round two and again, thanks for sharing your time with us today, Michelle.
Michelle: Sounds good. Thank you, James. Have a good one!
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