James: That’s a really good idea. You should totally do that. Totally.
James: I love it. Okay so number three.
Giveaway number 3: done for you stuff
Clay: Number three. You know I really like done-for-you stuff. Done-for-you doesn’t mean that you need to create software or you need to get someone involved. Done-for-you stuff is once I gave away and this was a huge hit but it was a marketing income calculator for online businesses and it was just an excel spread sheet.
And I just had all the formulas set up in the excel spread sheet and people can type in like the CPN that they would be paying for and the conversion right to their sales page and the cost of the product and the affiliate commission. And they could just calculate whether or not they’d be profitable on various traffic sources in their business. And that kind of thing works incredibly well depending upon what niche you’re in.
There are things that you can give to people that don’t require someone to process information. They’re simply done-for-you thing. So if you help real estate agents for example in their recruiting, you could give away an auto responder sequence with three emails that they could just load up when someone opts in for more information about being a real estate agent in their office and three emails just automatically go out whenever someone opts in, space out a couple of days in a row. But anything where you’re doing some work for someone and they don’t have to process information is good. If I had a specific industry I could come up with a pretty ready stuff.
James: You know like in SEO business of mine, we do website check. People go to our site at SuperFastBusiness Traffic Services, they fill out the website check and I suspect if we convert that page to a lead page we can actually really drive up our response so I’ll be testing that. And I thought you might also mention webinars because they seem like a pretty good hook these days and it integrates well with them.
Clay: Yeah, so we’re loading up your page. It’s being developed right now but the James Schramko special edition webinar registration page, you can go in to LeadPages and just use James’ webinar registration page and I love that page. That might be the highest converting one we do so far, I know.
James: We liked the idea. Remember that I tested this a year and a half ago and it just drove so much traffic to it. And the thing that really made it work was a faded mind map. People want the mind map.
I think it’s the same reason that you said people want the best tools. They want that secret ingredient, that special blue print that I followed to create millions of dollars and if they could just get that, then they could do the same. You know what, it’s actually partially true. The students that I take in my SilverCircle literally follow the same mind map that I taught in that webinar and the faded out version of that in the background of the page is very, very enticing as something that people will get instantly when they opt-in.
So I’m really looking forward to running that. And I’ll share the results with listeners, so stick around listeners and I’ll be back to you with another episode on this topic to tell you the results we got from the Clay Collins-James Schramko webinar LeadPages mash-up project.
Clay: You know I love that faded mind map that you give away because it’s kind of that allure of a blueprint that you can kind of see but you can’t quite make out exactly what’s there. It’s kind of like when I was in college (and I’m engaged now so this doesn’t apply as much). But when I was in college and I was looking at girls and the ones that showed or dressed any way like you could tell enough that you’re interested but you certainly did not see very much at all.
James: So I would call this a curiosity hook. There are a lot of different angles you can take. You can have the blind offer and stuff so that the curiosity thing is just as powerful I think as scarcity or greed and all the other ones that we see all the time, hope and etc. So the curiosity one that really does get most people and if you combine that with something else like scarcity like you could get this mind map but only before a certain date and if it’s legitimate then that’s great.
Did you know where I’ve been today Clay? I was down in the city of Sydney and I was checking out the venue for my FastWebFormula live event at the time of recording and it’s an awesome event. And I’m really looking forward to the event so I would definitely be running a webinar before the event to share with people the same sort of ideas and information that I teach in my communities. And I will ask people to come to the event.
That’s pretty much what I’ll be offering that they should do and if they can’t come to the event they should at least join my membership. The last time I ran that event, it was very successful, the actual webinar event. And it was ideal because people either ordered a ticket to the event or if they couldn’t make it they ordered the recordings so this time it’s almost the same thing. So I can’t wait to revisit this but with my LeadPages secret weapon.
Clay: You know I’ve heard people flat out rave about your events so I’m really glad that you’re doing this again and I’m going to see if I can get a ticket to Australia.
James: If you would like to come and talk to us about LeadPages, LeadPlayers and conversions and software, you’re certainly welcome. You can come as my guest, Clay.
Clay: That would be awesome, I could probably get up there and talk and talk. I’d probably go after landing page after landing page.
James: We do have great export of IPA beer. In fact, there are all sorts of beers, very strong beers here so I’m sure it will be fine. So we’ll see how that goes.
Summing it up
So in summary, we’ve talked about what LeadPages is. It’s lead capture software that runs off Google’s server that is almost ready to go out of the box. And it’s already using high converting things, little things like the pictures of people looking at the opt-in to divert the eye’s attention, that you’ve got the ability to integrate with just about anything and you can have these things up and running on your own site. Pulling it in via a plugin straight away and you’ve got lots of choices you can make but only the ones that matter.
I’m absolutely loving the software. Thanks for creating it. And I’m just so excited about it. So if people have questions, ask where this podcast is, I know that Clay will come and have a look at them and I’ll also answer questions.
And what we’re doing is setting up more pages and sharing results and we’re just going to keep perfecting the landing page. It’s the best landing page software I’ve ever seen. It’s much easier than buying sales page themes that we used to do. It’s much cheaper than hiring an expert to hand code something.
You really don’t need to do that because Clay’s designs have already done that for you. So Clay, give us a final tip to end the discussion on what do you think the best thing about LeadPages is.
Clay: I think the best thing about LeadPages is that we have the ability to not collect any private information or any individual information but we have the ability in the aggregate to look at what is working and what isn’t across all the user’s sites and we are constantly creating new designs that increase conversion for you. So everything in there, works out of the box. You could almost be the worst copywriter in the world and what you put up will likely convert really well just by virtue of the designs and how we force you to structure the pages.
I like that you can login in literally less than a minute and have a landing page ready to go that looks good, that converts well and that’s integrated with whatever software you’re using. And that’s not a lie. Like literally 60 seconds. So I’m super proud of that.
James: Thank you so much for sharing your time. It’s always great to get you on the call and hopefully we’ll catch up soon.
Clay: That’s awesome. I really appreciate you James. I really look up to you and I’m definitely taking cues from what you’re doing left and right and envious of your business. So thanks for having me on.
James: Alright, now listeners you can go to BuyWithBonus.com and grab LeadPages through my special link and I’ll happily send you a bonus. You can have a course or I’ve got some extra special content that’s not available anywhere else, always custom created content. I’m happy to give you a copy of that as my little thank you for listening to the show and through buying from BuyWithBonus.com. Thanks Clay. Thanks listener. We’ll be back soon.
For more podcast episodes, subscribe on iTunes
Please comment below.