James Schramko here. I want to talk about a problem that you can have and you may not even be aware of this.
So, one thing facing the average business owner is that you’re going to have at some point a team. Now, what happens if you have too few team members? Well, the situation is that you start sabotaging your ability to go and win new business because you know secretly deep down, whether consciously or unconsciously, that you can’t deal with the business if you win it so you stop trying.
And if you do get the business then now you don’t have enough capacity and you’ll deliver a bad result the customer won’t come back. Now on the flip side, if you have a few too many people in your team that’s OK because now you have people cross-training. You’ve got depth.
If someone leaves or goes away, it’s not going to interrupt the flow of business. You can deliver a fast and excellent result for your customers and the worst thing that can happen is that you eat into a little bit of profit. But I would rather run over capacity than under capacity when it comes to team, and if you’ve got extra people around doing nothing, find a project for them to do.
I call this an infinity project, and that is a project they can work on if we’re not busy on the front-end office stuff. They can go and do this forever. It could be creating a blog in your space or something on your passion or hobby as I do. But in the meantime, you’re out there winning business knowing that you can handle it because you’ve got the right amount of team, which is however many you need plus a little bit extra.