But giving it to folks in one like packaged zip file where it’s all there, it’s properly labeled and organized, just the convenience of having that available can motivate people to opt-in. And then once they’ve opted in, now you send them to your sales page or something like that.
Automate The Sequence
James: And also in systems like mine, people keep putting their email on for different things, they’re already double opt-in confirmed in my system. They’re just adding tags on each segment.
I would make a tag and call it, PDF and then I could communicate with those people knowing that they were hyper-responsive and interested in downloading extra materials so that I could have a different conversation with them. I could even automate the sequence.
Clay: Yeah, that’s super cool. I dig that. I dig that a lot. Well, I’ve learned something from you now, too. Now we need to segment.
James: Ah you know, one of those links on these pages I’m tempted to put a redirect that adds a tag and creates a sequence. I’ll give one tip away in this seminar. That little link on the bottom of my emails that says “This email was sent with OAP.” When people click on that, it tags them interested in OAP and a day later it sends out an email why I switched from AWeber to OAP…
James: …and that’s 10-fold increase in my commission, just by adding that sequence, that one follow-up email. So I’m going to use some tag sequence, redirects and these templates here. So I’ll probably set-up the first for myself like I like to do, and then we’re going to see what happens to the opt-ins.
Clay: Oh that’s genius. Alright. Well, we both learn from each other here. This is amazing.
James: Clay, everytime you come on, we’ve picked up something amazing. I want to say thank you so much for sharing this with us, this is not a long session. This is a powerful session. So, the action step for our viewer, for our listener, is to implement this on your site. Come back to this post. Tell us what happens and I’ll certainly be updating with the comments with happens on my site as well.
Clay: Awesome. Awesome. And if you post a link, I’ll grab it and I’ll feature it in a round up of people that are employing strategy because I think it’s really powerful and it uses some of the lesser-known features of LeadPages that I’d like to highlight a little bit more. So if you want a link from my blog, leave it on James’ and I’ll feature a bunch of people. Maybe get some people opt-in to your list.
James: Awesome! Thanks, Clay!
Clay: Absolutely, James. It’s a pleasure. Thanks for having me on again.
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