James Schramko here, and I want to talk about when you’re trying a new thing, a test or an innovation in your business, and something very important to know. The main thing to consider when you’re testing something is, rather than commit to it forever, I suggest you call it a pilot and remember that most tests are reversible.
Jeff Bezos wrote about this in his members’ newsletter for the once-a-year update, and he said a lot of the decisions he makes are reversible. There’s very few decisions that if you make it, you can’t go back. So consider when you’re trying something new, call it a pilot program. Roll it out, test small, and then roll out big. So test small.
If you have, for example, five sales people and you want to try a new sales script, just give it to one sales person to use on a percentage of their customers. If you’re running paid traffic, just send some of your new traffic to the new offer, so you can put it in a little silo. You can do it in a small environment, and if it works, then roll it out.
If you try a new thing and it doesn’t work out the way you expected, because you should always, have a hypothesis, then unwind it and get back to what you knew. Go back to the last setting that actually worked. Hope you’ve enjoyed this tip today.