If things have not been perfect for you lately then you may be interested in this post. I recently had a chance to help out an internet marketing friend who visited my house for a ‘Biz tune up’. Hopefully some of the things I showed him will be helpful for you too.
From Bad To Worse??
Matt Bredel is a San Diego based marketer (seems like half the community is there these days!). Matt has been very successful in the markets of Biz Op education and lead generation. Things started to slide when there were changes in the FTC regulations, merchant rules and then to top things off his Ad Words account got slapped (actually closed for EVER!). This is not an uncommon situation for marketers who relied on some effective and lucrative strategies like paid traffic and high converting offers.
The old ‘all your Eggs in the one basket trick’…
If you are single source dependent (a tricky way of saying if you have all of your traffic or all of your income coming from mostly one place) you run the risk of losing it when rules or systems change. The flip side is diversification. You can be so ‘diversified’ that you have no focus and cannot get traction in any one thing….
How to protect your business
The solution is to be diversified within a focused segment. In my case I am almost exclusively focused on internet marketing. I apply my skills and techniques across many markets globally and with a range of clients spanning private right through to high-end corporate. I have traffic from many sources both offline and online and I deal retail B2C and wholesale B2B. I receive incoming funds from affiliate checks, clickbank, paypal, offline merchant accounts, and direct bank transfers. This means I have a fairly robust business that is not prone to failure if Google, Facebook, Paypal or a merchant provider try to change the rules.
How you can get fixed up
Over the course of well over four hours Matt Bredel and I (at my home lab in Sydney) plastered some whiteboards with notes and action items. I broke down the process bit by bit to rebuild his business with what he already had in place (plus a few minor suggested changes).
The core things to focus on when rebuilding your online business are:
– Assess what strengths, assets and passions you already have working for you
– Identify your (perceived) constraints and FLIP them on their head
– Shatter through your assumptions with NEW perspective
– Launch a LEVERAGE power strike that is SO simple yet hardly ever done!!!
– Implement an ACTION plan like your life depends on it!
Among other shock waves, I suggested to Matt that he CLOSE one of his businesses to make more profit. After a detailed explanation he exclaimed: “The solutions were so simple, yet so powerful! ” . The video we captured has been turned into training and is currently available if you want to see what we did in more detail. (if you think it is expensive you are in for a nice surprise)…
Need help in your business? Join SuperFastBusiness
To listen to our podcasts, head over to our iTunes channel.