James Schramko here. Today, I want to share with you eight ways you can get the word out about your podcast or show.
The first thing of course is to make great content. If you have really good stuff then people are going to share it anyway.
The other thing is if you have guests, ask them to share it. Maybe they can put it in front of their audience.
Wherever you post your show, put shownotes or a transcription. That can really drive a lot of SEO value and it can help people understand what your show is about.
Publish it in multiple places – YouTube, Facebook, Spotify – these are all great places; Alexa is another place you can put stuff.
Share on social media. When you put out a new episode, let people know about it. On your Instagram account, your Twitter, your Facebook and of course LinkedIn. These days, I like to embed little videos all over those places. They’re really, really good.
And of course, build an email list and share your podcast with your email list. This has been the fundamental strength of my podcast – email.
And finally, you could have notifications – desktop notifications, subscribers of course,can get pushed out when they get there. But to do that, you need the eight one, and that is subscribers.
Ask people to subscribe – on iTunes, on your desktop notification, on your YouTube channel, on your Facebook page so that when you do put the content out, they are aware of it.
I’m James Schramko. I hope you’ve enjoyed these tips on how to promote your podcast. Let me know if you enjoyed this.