John Carlton asked me to collaborate with him on his Simple Writing System release. His idea was to get a few of his friends (a who’s who of mega stars) and some new kids on the block (me) to give up some KILLER content to get a bit of goodwill going in the market place. It worked!
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The topic John chose for me to discuss was how to get well known online FAST. He identified that I have built a rapid trusted profile among the inner circle of Gurus he knows. One of my secrets was using technology to catapult sites above others.
In front is just not good enough
Once you take a top position in the search engines you need to help people (no FORCE) people to take action. This is where John smacked some sense into me!
When I was putting together the product I documented many of the key elements that would cause rapid success inline. Here are but a few of them:
We all sell. We are not just selling a product or service either. We are often selling an opt-in or a repeat visit to our blog during the relationship building phase. Nothing happens until you learn to sell! John showed me some selling techniques that were shocking at first and then I tried them. Wow. Now I had the entire formula!
Start with the end in mind
Whatever the end goal is, everything you do should support that end. This means having a strategy. If your strategy is to get authority, then all of your communications should support that end goal. This is where having proof can really help. The more proof the more real you become.
What potential constraints are holding you back?
Before you get anywhere you have to have a baseline health, a good mind (attitude) some knowledge and skills, a great business model, time and access to money. You need to get rid of your constraint to free yourself for success.
What John Carlton taught me…
I got a new perspective for writing technique. He taught me that deadlines can really help get a result. Timers can be introduced to speed up deadlines. Make unreasonably generous offers and pretty much invite others to rip you off! This sort of offer is very high converting. I did this with my blog posts and product sites – give stuff away. When you give away valuable content it makes the trust scale swing in your favor.
Tell people they can’t have it.
When you exclude people from an offer it often makes the value of the offering go up. I have noticed this time and time again when I have a ‘take away’ element to my offers. Qualifying people fairly hard can also help reduce refunds and increase stick rates.
Write your own stuff
One trend I notice with most of the great personalities online is they write their own stuff. This extends way past sales letters. We now have the opportunity to write attention grabbing video scripts, twitter posts, Facebook comments, face to face, blog posts and emails. Every time you step in front of another part of your audience you have the power to persuade. use it.
Don’t just get people interested, make them take action!
Many people are existing in a zombie like state and never give ‘thought’ a chance. Now you need to help these people take action. Step it out in a very simple format.
The bit between the ears
If you want to get fast progress you need to have strong desires. Once you have desire your intentions will give you the drive you need to propel forward. Some people simply do not want to do what it takes to move forward. Do you?
The right type of Goals
One method to set goals is to have the right type of goal setting technique. My friend Raymond Aaron teaches the method of setting goals in varying degrees of achievement. Setting goals where you have minimum, target and outrageous levels of achievement will encourage success faster.
To get ahead faster you will need to hang around with the right type of minds. Some of the ‘free’ forum people are the wrong type. Misery loves company and you will find plenty of no-hopers in groups of losers. They complain and moan about what others do to them etc… Instead hang out with smart people and those who already know what it is you are trying to learn. You will progress much faster when you have the right contacts.
Watch what they DO not what they say
Observe what authority figures do (rather than what they say they do). You will have noticed that many Gurus help each other. The mastermind concept is strong.
Filter or get lost
In order to get your priority right you need to be able to filter your opportunities. The best way to focus on the RIGHT things is to know what things you should focus on in advance. The type of activities you should be focusing on are: recurring leveraged, addicted buyers, evergreen markets.
Make sure you have a system to manage your workflow and activities. I like to use a whiteboard and do one project at a time. This makes life easier! If you use bookmarks for common tasks you can place them on your browser bar for faster access. Use a timer to keep your work into bite size chunks.
Using social media will leverage your voice online and help you find your audience. I recommend twitter, facebook, Youtube and posting to your own Blog. Going into forums will elevate your profile fast as long as you contribute.
Go to live events. This will get you closer to the action. Make sure you get a photo of you and your expert of choice. This WILL come in handy sooner than you think. You can use it to promote the products of these people and when you SELL stuff they will pay attention.
Build a connection
Next time you see them mention to them you sell their product and they will probably talk to you longer or invite you for a drink. You can meet almost all the experts near the bar at a popular event if it goes on for a few days and is held in a hotel.
Lame, Lame, Lame
Avoid ‘overt’ stalking. You need to me FAR more sophisticated than that. Gurus get emails just about everyday from crazies expecting to be given everything for free. Desperate is very unattractive.
The smarter way…
Use Twitter and Facebook to start up a conversation. Reply to comments and comment on blogs. If you have something useful. Make sure you tag the image of the person in the photo so that Facebook will send them an alert (most gurus have their own name set up as a Google Alert and Twilert).
Who do people think you are? Why? you can control that and it is a lot of fun. Play with it…
If you like this you will LOVE the John Carlton training available HERE.
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