00:12 – Relevancy – connect with your target audience
00:40 – Apply this classic sales formula to your message
01:13 – Conversion tracking tips
01:45 – Track the right things
02:14 – How to install program scripts
02:48 – Tips for buying scripts
03:17 – Making your time more valuable
James Schramko here with an internet marketing update.
This topic today is video sales letters. How can you ensure the highest conversion, well it’s all about relevancy. Make sure that you connect with your target audience in the very beginning or you’ll lose them straight away.
I’ve been watching a lot of heat maps from training videos that I’ve put up there using my favourite video player Wistia. And it shows trends. You can see people stay with the video if it’s relevant or they drop away if you start talking about anything that are not relevant. So perhaps you would want to remind yourself of the old formula AIDA. “A” stands for attention. You get the person’s attention. “I” stands for interest. Hold their interest. “D” stands for desire. Build desire. And then “A” is action. Ask them to do something.
So if you look back and have a look at your sales landing pages make sure that you’re complying to that formula. That you really are engaging, that you’re relevant, that you’ve got interest, that you’ve got desire and that you actually ask people to do something that helps them and helps you.
Now this week we did a conversion tracking training in SuperFastBusiness.
The audience were very excited about it. We covered all sorts of ways that you can track conversions. And everything from using Google Analytics Tool right through to looking at heat maps on your website. Looking at video play data and looking at special, clickable links from exit pops and PDFs and where the PRs work. I was able to dig through a lot of the data. But the most important thing is firstly to track and the second most important thing is to make sure that you track the right things.
If you’re getting all these stuff but you’re not getting the right things it’s a waste of time. If you’re tracking nothing then you’re probably wasting your time. At the very minimum start tracking things so that you can go back and analyse it later and work out where your best use of your time is and focus heavily on those things and that’s when your profit lifts up.
Another topic is scripts.
Somebody asked in SuperFastBusiness, what do you do if you buy a script that you have to install on your own server.
Can it be installed on your average HostGator reseller account?
Usually the answer is yes.
Is it complicated to install?
Depends on what you buy. Quite often you’ll have to create a database and then upload scripts with an FTP file and then go to special pages like the admin page and make settings and then delete certain files. It could be about the same level of complexity as assembling Ikea furniture.
Now here’s my tip.
When you buy scripts, whether it’s a database thing that protects downloads, whether it’s a helpdesk or whatever, usually, the person selling the script will have an option to do the install for you. And it’s usually like $20 or $50 or if it’s a very complicated script it might be more. I suggest you take that option if you don’t have your own favourite programmer and if you don’t want to install it yourself.
I used to install these things and I don’t do it anymore because my time is more valuable working on other things like creating content and driving traffic. So I happily pay a programmer. The person who created the script is going to be an expert at installing the script on the most common hosting scenarios.
So good luck with installing your programs. Hopefully you get someone else to do it and it’s going to get you doing the things that are going to give you the most value in your business.
I’ll look forward to seeing you inside SuperFastBusiness. If you’re not a member yet make sure you join. Have a great week.
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