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Presentation highlights:
02:21 – The typical entrepreneur’s workload
03:51 – The hours it takes to make money
05:45 – The things you can’t delegate
09:32 – 7 things you should automate
16:30 – Funneling mapped out
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Tweetables:
What would you do with 2 extra hours a day? [Click To Tweet]
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Are you doing everything in your business yourself? [Click To Tweet]
Transcription:
James: So most of you know that I read up on Jay Abraham books and am a big fan of his work, and one day I got to meet him. When I went to meet him, one of the guests there also was Teddy Garcia. Teddy turns out to be the mastermind behind all the super gurus’ webinars and automation from many years ago.
He’s probably the one who blueprints for them, copied and template and turned them into software and end up in software solutions that you’re seeing now. Chances are, a lot of them trace back to Teddy. I’ve struck up a good relationship with Teddy. I’ve seen him at almost every event that I’ve been to.
He’s extremely knowledgeable, super connected. Even just transferring his slides onto the computer, the names that are on the folders of the people that he works with are all people who are famous and you’d recognize. So it’s a privilege for us to have Teddy here. I’d like to welcome him up to share with us some automation. Come on Teddy Garcia.
Teddy Garcia on stage at the SuperFastBusiness 9 live event
James: You got the moves there.
Teddy: Yeah I did. Awesome, thank you. Thank you so much.
James: Have fun.
Teddy: All right. How’s everybody doing?
Audience: Good.
Teddy: All right. So we’re going to talk about how to create a sales vortex so you can free up your time, have more fun, and make more money. Does that sound cool to everybody?
Audience: Yeah.
Teddy: All right, cool. So what would you guys do with just, let’s just say, if I could give you an extra two hours a day by the end of this presentation, what would you do with it? First, throw some stuff out you might do. Sleep, everyone wants to sleep. What else? What’s that, PlayStation? Do some more marketing, exactly. Family, exactly. ‘Cause the bottom line is we all got in the business for ourselves, so that we could have more time, but the reality of it is that, that’s not always the case, right?
An entrepreneur’s normal routine
So what are some of the things that we’ve got to do as entrepreneurs on a consistent basis? Well, we’ve got to read and respond to emails, and send out broadcasts to our list, right? How many of us have to do that every day?
Just out of curiosity, who’s got a team that does everything for them versus everybody’s solopreneurs? All right, good mix. How about creating content? Like, if you’re doing like an offline business, you’re working with clients, how many of you have to write proposals on a regular basis, things like that? Awesome.
Plan and manage ad campaigns so you can drive some traffic? We all have to spend some time doing that, thinking through, writing the copy, setting up things, etc. How about working on your website, optimizing it, split doing different split task, things like that?
And then also research and learning, right? The Internet is changing every single day. We have to come to events like this, which take out several days off our schedule. Researching stuff online, marketingexperiments.com is a site that I like to research a lot.
I have lots of good different tests that they run. Coaching calls, webinars, who has students that they have to coach, or do weekly webinars, or project update calls to their clients, etc?
And building JV and affiliate relationships, right? That’s why we come to events like this, meet new people, but it’s not just about emailing them right before you’re going to do a launch or something else to promote, you’ve got to nurture that relationship and build it overtime. And then finally, if you do have a team that you’re outsourcing; it’s either managing that team or putting up different job offers to find people to do stuff for you, all that stuff takes time.
Breaking down the entrepreneur’s workday
So if we break it down like read and respond to emails on a typical day, you might spend 1 to 3 hours a day doing that. Creating content and proposals that could be 2 to 4 hours, depending on how much content you’re creating. Planning and managing your ad campaigns, you’ll spend 1 to 3 hours doing that.
Working on your websites, let’s say an hour conservatively, although it’s often a lot longer than that. Doing research, let’s say at a minimum, we spend an hour a day just checking out new tools or new information, things like that. Coaching call, webinars. Some people do these all day long, from morning to night, right? But let’s say 1 to 3 hours.
Building affiliate relationships, just touching base with people, maybe an hour. And managing your team, maybe an hour. Does that sound fair, or is that like what most you guys are spending to do some of the stuff? So we’re talking 9 to 18 hours a day just doing that stuff.
Now, the good news is, those are all the things that actually make you money. Those are all the good tasks.
The bad news is most of you are trying to do these all yourself. This is the typical work chart for an information marketer.
Building a scalable business
In order to build a business that’s scalable and that can run without you, you’ve got to get out of this mode. And this doesn’t even include all the other stuff that you should be outsourcing, but you probably aren’t. Things like your customer support, managing payments, refunds, doing bookkeeping, social media, lots of other stuff that we’ve got to do in the business.
This is what it ends up looking like. So this if from my mentor, Rich Schefren. I was running an online shopping mall at the time when I first saw this map, and I was like, “Holy cr*p that’s me.” So this is my world. I have been doing all these things trying to grow this company and it’s no wonder that I’m stuck. So that’s kind of when I sought out Rich, and built a relationship with him, and that’s kind of where my career got started in this business.
You can’t delegate these
But those are the things you’ve got to do in your business. There’s other things we all have to do, and there’s other things that we can’t delegate. So what else requires your time on a constant basis that you can’t delegate? How about your health and fitness?
We can’t work very effectively if we’re sick or tired all the time, or we don’t have energy. Obviously, nobody else can go to the gym and workout for you. I wish they could. You can have other people cook for you, but you know, if you enjoy cooking or preparing meals for your family, that’s going to take some time every day.