Anybody seen this show? This isn’t a show. This is a giant advertisement for Jennie-O Turkey and Planet Fitness. People bid millions of dollars to be able to be on this show, and nobody watches commercials anymore, but you don’t have to. This whole entire show, I mean, I want to puke when I watch this show, because it’s just… They stop and they’re like, “Oh, look at my Jennie-O Turkey that I’m eating.” It’s super cheesy, but it is. It’s just a giant piece of content and it’s wildly popular. It’s just a piece of advertising.
And then we have “American Idol.” They have an Australian version of this, I’m sure, and they’ve got a Malaysian version. This, again, the whole purpose of this piece of content is to sell you a record at the end of it. And now they’ve tapped into iTunes and you can buy the songs before the person’s even won. So you can buy songs from the losers.
They’ve created multi-millionaires. Kelly Clarkson and, not Miranda Lambert, Carrie Underwood, from the show. So just trying to really hammer in that content as an advertising medium has been working – it’s been working at super high levels, and it can work at low levels as well.
Some Background On Justin
So a little bit about me, before I kind of break it down on how to do this stuff. My name’s Justin Brooke, I started out in 2007. Back then I had an internship with Russell Brunson where my job was to go through his quarter of a million dollar marketing library and write affiliate review articles on all these courses. So I got an education of a lifetime, he got free work. And I took that education, came back home, I was still broke when I came back home, it was an unpaid internship.
Wrestled my last $60 off of my beautiful wife, and turned that into a Google AdWords campaign, doubled my money the first month, second month, eleven months in a row, doubling my money, had a six-figure business. And for me, paid traffic is what changed my life. I mean the internship, when I came home and I actually started doing paid traffic that was the thing that took me from eating ramen noodles to going out to Red Lobster, which is where all the kingpins go.
So that’s why I’m a paid traffic geek. That’s why I follow this stuff. It consumes my life. Already this year, I’ve driven over a million clicks; I’ll probably drive about five million if I stay on this track this year. I’ve landed some really great clients. Stansberry Research, which is a nine-figure company; Rich Schefren, who’s probably one of the biggest gurus out there; Trump University; Snuggie, I used to drive traffic for Snuggie. Lots of others.
The reason why I get some great clients is I get some really compelling results. My favorite one is the newest one, down here at the bottom. This is in one month for one of my clients. Hundreds of thousands of clicks. I think that’s about 800 sales. You can see my cost per click was great, and my cost per sale was great. Here it’s about $160 per sale. And we’re getting sales for about 30, 40 bucks each. Some other good results. I do this stuff. And even more so than my own results, I want to show you that what I’m talking to you about today, I’m actually doing right now.
This is the last 30 days of my YouTube video ads account, and you can see I’m not spending a lot of money. I don’t actually spend a lot of money on advertising because I’m able to leverage the power of the content that I’m using my paid ads to. So if you’re looking for a source of traffic that doesn’t require a lot of maintenance, it doesn’t require a lot of technical ability, it doesn’t require large budgets, this is what you should be doing.
All right. So this is my YouTube video ads account, this is inside my Twitter ads account. Most people don’t know that Twitter has a very robust advertising platform, very competitive to Facebook. The clicks, the targeting, when I’m inside Twitter, it feels exactly like Facebook. I wish I could get more people onto the Twitter ads because it’s really, really impressive. You can see over there the 1.29 thousand engagements. Those are not just clicks. Those are people that are retweeting my ads. I love that. Every time they retweet one of my squeeze pages or my content, it just makes me giggle a little bit.
And then here’s inside Facebook. You can see we’ve got 1,500 clicks over there, 943 new fans last month. And again, I’m not spending a whole lot of money on this stuff. Here’s what one of my ads actually looks like on Facebook. It doesn’t look like a product ad. It looks like a piece of content because it is actually a piece of content. But if you ever clicked on that ad, at the bottom of that, you would see an offer for my coaching program that takes you to an application page.
So it’s a two-step process very much like, if you’ve ever looked in any of the magazines, anybody who’s ever done serious magazine advertisement knows that you don’t want your magazine ad to look like an ad. You want it to look like a piece of content. They call them advertorials. That’s exactly what I’m talking about today.
And Facebook, inside the newsfeed, is the most valuable real estate on the Internet today, I believe. Other than Google, maybe YouTube, the Facebook newsfeed is more valuable, I believe, than the inbox. People are looking at the newsfeed more often, and everybody is throwing these ads in there that look like ads. They’ve got their products on there, their prices, red borders, weird eyeballs… I mean there’s just crazy ads they’re putting in there, where you could be looking like a piece of content, which is what people want to see in their newsfeed, and it’s like a Trojan horse.
You go in, you slide in under their defenses, and you get them over there, and then you’re building trust, you’re building respect, you’re building a relationship with them, you’re not just selling to them. We’ll talk some more about that here, and you can see again, my ad is being liked, it’s being shared, this one actually doesn’t have as many shares as some of our other ones.