So James, I remember we sat down on a call and he said, “You need to get a converting offer and a converting funnel.” How do I do that? I came to SilverCircle, Ryan Spanger showed me how to make videos. I said to myself, “A sales page that converts is probably the most important thing for my offer right now.”
If you don’t have a sales page that converts, all the traffic in the world is never going to work. So we created this sales page and with that sales film, designed by a SilverCircle design team, video help produced by a SilverCircle video member, Ryan Spanger, he’s our video producer, and we did a launch of $76,000 within two weeks with a list of 4,000 people. And the video, what we found was 2.5 times people are more likely to go to the checkout page.
We also found that the video had an average of 17 minutes sales film, had an average of nine minutes watch per user. So, tremendous engagement, you just saw with two minutes what you can get when you have a really good video that builds rapport.
And in fact, I’m in a conversion course with Peep Laja right now, which James also recommended to me. And Peep says that bad videos can actually hurt sales. So the old days of put up a video and you impress people, you know, hold up your iPhone, poor production value is not going to help on the sales page anymore. So you really, if you’re going to do a video, you need to do it right.
OK, strategy. The man saluting there is now a three-star general of the United States Army and my mentor. And he’s a lot like James. They’re both bald, gruff-looking and give it to you straight, right? And General McMaster – by the way, James told me, you know we’re in a bar in the Philippines and he says, “Sam, you know, you have no filter. You’re very blunt, you’re very direct. Do you realize that?”
I said “Yeah, you know, it’s the army, did that to me. That’s my excuse, but what’s yours?” And I still haven’t heard the answer from James, I’m going to talk to his mom, maybe she’ll let me figure it out.
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