I just find someone who needs more traffic to their website and then I supply it, and you know it’s such a simple idea. And if you can leverage it up, then it can be a big idea.
Ezra: You know, in the case of local consulting and often times you don’t actually have to be the one who is fulfilling on what it takes to create that result.
James: I think of Mercedes-Benz cars to give you a good metaphor for that. It doesn’t have Mercedes Benz tires and it doesn’t have a Mercedes Benz battery because there are people out there who’d do those things well and are scalable, consistent, reliable, they do their own research and development and they’re good at it and they’ve been doing it for a long time, so it will be silly for Mercedes to try and vertically integrate the entire.
They just focus on the bits they’re really good at which is traditionally things such as the engine. Mercedes Benz had the first combustion engine vehicle in the world and they still make their engine for most of their cars, so the engine is going to be a Mercedes Benz, the gearbox is a Mercedes but in a lot of other cars it’s not. There’s gearbox suppliers who give gearboxes to the car manufacturers to mate up with the engine.
But, the little peripheral stuff, it’s not worth getting into it. You’re not just going to go and make a battery business to make the batteries for the remote control, you’re going to go to Eveready or Duracell or whatever.
So, figure out which parts of your business you should be doing and which parts you should not be doing and I think that was a great distinction from the event with the 4% power curve concept, with what Kyle said, with what I said, with what you said, James, it was just a recurring theme. You could probably stop doing a lot of stuff and have a better business for it.
And then, we went into another session which was called “Action” and this was the final session of the day. And my goal with this, the thing that I had planned about four months ago before the event was that I wanted to help people get value from the event so I gave them an exercise to prioritize all their actions and to come up with at least one thing that they’re going to do with the top few.
And when I say few I really do mean few, maybe half a dozen things that will dramatically change their business. And I actually, hand-on-heart believe that a participant of FastWebFormula 4 who was paying attention and turned up to all of the modules (laughs) will, I’m looking at Ezra there.
Ezra: As you got no hope.
James: Folks, if you go to events, sit in on the sessions if it’s a good event. If it’s a crap event, sure. And, make people take you to dinner afterwards. Now, if you… if someone went to that event and they’re paying attention and they’ve identified their top actions, they will get a significant lift in their business, so as I’m going to be looking for success stories from this particular event.
One of the most fun things we did, we had a competition. I gave away a bottle of $700 Grange Hermitage, it’s a famous Australian wine. And to win it…
Ezra: Or priceless, also.
James: Well, no, it’s $700 and something dollars.
Ezra: Yeah yeah, and there was a priceless ThinkActGet limited edition shirt.
James: Oh yeah, yeah. There was, it was a shirt. It was priceless.
Ezra: I think so. That’s right.
James: Well, it was the only one left after Ezra put the rest in his bag (laughs). I’ve been ratting your bag here while you’re staying at my place.
Ezra: Well only two, I only got two.
J. Reynolds: Got two.
James: I got… three (laughs).
J. Reynolds: For that, that you got three.
James: The priceless three but only because I don’t know what size I am. The size I think I am everyone says I’m not.
Ezra: James thinks he’s an XL but he’s an easy L.
James: Yeah, so this, you know, I’m so confused by it at the moment. I’ve got, I’m holding one of each.
Ezra: But you did wear an L on the last day and you looked fantastic.
James: Did I? When I look back at the video if I look chubby, then I’ll be…(laughs) I’ll come looking for you. Someone told me the FastWebFormula 4 hoodies look like we’re an army of Smurfs, it’s like the Smurf blue.
Ezra: I like, I quite like the color.
J. Reynolds: I like the color. The blue is a happy vibrant color. It’s full of energy.
James: Well, this time I actually had a friend of mine over when I had to send my order. Like literally sitting here in the same seat and I said “Oh gee! I’ve got to send off my hoodie order” (laughs) I didn’t say “Oh gee!” it was something else, and he happens to be a fashion designer and I said “Michael, what color should this be?” and he goes “Well, what were they before?” and I went and showed him the last three and then he said “Alright, this one,” then he picked the ones we’ve got.
Ezra: And it’s a bold statement.
James: It’s bold, well we had red ones before. That was bold.
Ezra: Yeah that’s bold.
James: But it’s still pretty bold.
Ezra: It is.
James: Here is my main question as a promoter. Is it a keeper or a thrower?
Ezra: No, this is a keeper and I slept in this last night. (laughs) So, there you go.
J. Reynolds: Well,I’ll be wearing mine when I turn up the air-conditioning really high in Dubai (laughs). I’ll have my hoodie on and my hands in my pockets.
James: Why do you have to chuckle you’re seen in there with three or four (laughs) tops on. It’s a little bit cool here in Sydney compared to Dubai.
J. Reynolds: It’s a few, it’s a few degrees lighter at the moment, yeah.
James: So anyway, we’ve reviewed the competition winners. As Ezra said, there’s a lot of video submissions and the criteria was top tip, keep it under a minute. And as Clay Collins and Ezra were the judges, I asked them to come up and to watch them. And I don’t know if you can get two more different people than Clay Collins and Ezra Firestone.
Ezra is very relaxed and chilled. Clay is quite intense and analytical. So, to have those two judging it, we’ve got some really really interesting responses for the positive or the “neh” and they actually… When you decided the winner, was it strong for both of you?
Ezra: It was immediate and we both knew right away.
James: Someone managed to appeal to both of you. So Luke won it, our good friend Luke and hopefully he enjoys that bottle of Grange but he won it through merit which is one of the tips I gave at the event. Reward good achievement.
You know reward the behavior you want. I think we got so many entries because I’ve had competitions before and people can see that there are rewards for making it. I think you have submitted something once before.
J. Reynolds: Yes, I did last time I came to you, I think 18 months ago.
James: There are rewards and there are rewards in business for going out there and just doing something. So I feel satisfied for putting on an event. It is a fair bit of effort, there’s a lot of expense. We’re basically helping the hotel survive and all their staff and the staging crew and the video crew, the catering and I mean we create a lot of jobs for something like this and we’re funding the economy but I think that the participant is the winner.
They’ve come to the event, they’ve gotten great information and they’ll got to be able to do something about that. If you’re listening to this and you didn’t come to the event, then hop in to SuperFastBusiness.com as we load up the modules, you’ll be able to watch the event and implement the same stuff that we taught.
I just want to thank both of you guys for sitting in. We could have been doing something else, we could have been watching a very funny Adam Sandler video.
Ezra: Who you don’t like by the way, right?
James: No, no no. I don’t mind him.
Ezra: Jim Carrey is who you don’t like?
James: I’m not a big fan of Jim Carrey.
Ezra: Yeah, that’s who it is.
James: What about you?
Ezra: Jim Carrey? I like Jim Carrey.
James: Right. But you’re starting to like some things over here. You like New York and now you think Manly is pretty cool.
Ezra: Well I tell you, I had no idea how amazing it is here.
James: So it’s the middle of winter and you’re surfing today.
Ezra: I know.
J. Reynolds: And the vegetables are better apparently? Is that right?
Ezra: I can’t even talk. I’m so excited.
James: I was explaining to Ezra that the food produce is good in Australia, even in our normal, local supermarket, with our food quality standards and good produce, you’re going to get pretty good stuff.
Ezra: I mean I love New York City, it will always have a place in my heart. I’m a Newyorker, I love it and also this is really nice. It’s a nice change of pace. It’s got a big city and a beach, 15 minutes apart. You just don’t find that anywhere.
James: Yes, I think my next event could quite likely be in Sydney and very likely be something like Manly.
J. Reynolds: Well, I’d come back for that. You can count me in.
James: You’ve been to Manly every time we come over here.
Ezra: Yeah, I love it, it’s a great place. I mean Sydney as a whole is fantastic but Manly itself is a great location.
James: Right. So listener, we’re going to wrap it up. Head over to SuperFastBusiness.com and join the membership, watch the videos, learn, I’ll be in there and answering questions. Ezra is a member and are you a member James?
J. Reynolds: Maybe I should be.
Ezra: I’d like to say this every time we’re talking about SuperFastBusiness, because it’s one thing to promote yourself, it’s another thing to have someone tell people that you are good and endorse you. I think that SuperFastBusiness is by far the most well-priced and highest leveraged and best forum in the world of marketing and online marketing that you could be a part of today.
I mean the caliber of people that are in that forum and the barrier of entry to get access to those people and the conversations that are happening in there is just incredible.
James: Yeah, well, there you go. Thanks guys.
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