So if the fuel for this black group is time and effort, what’s the fuel for the blue on the outside? I want you to have a quick chat with your neighbor again. 30 seconds. What are the inputs to make automated marketing happen; selling one-to-many happen and leveraged delivery? Have a quick chat. 30 seconds, and I’ll check-in in a sec. And stop. All right, what have we got? If it’s time and effort the old way, what’s the new way built on?
Taki: Systems and?
Taki: Technology. Frameworks. Good. What else?
Taki: Team, potentially. Think about this: to automate your marketing, you need 2 things. You need a system that’s going to automate the thing, but you need something to say, right?
Taki: Content. To sell to a group, you need a system for getting people to show up and deliver stuff, and then you need a content to teach them. True or true? Right. To deliver your stuff in a leveraged way, you need a system to deliver it to a group, and then you need a content for something to say. There’s heaps of experts here who are going to talk about the mechanics, the tactics, the “how to generate the leads,” the “how to automate,” the Jakes, and the Keiths and the gang.
So let’s just spend 40 minutes and 20 seconds on how to make killer content without really trying. Is that cool? Actually? Because we could talk about something else, but I’d love to share. No seriously, we got 40 minutes. I’d love to talk about this because I’m a little bit nuts about it, but if it’s not helpful, we’ll do something else. Is it good?
Taki: Let’s do it.
Problems with content creation
So here’s the problem, when it comes to creating content, most people find it really slow. Would you agree?
Taki: There’s nothing worse than sitting down in front of a blank computer screen or a blank page, you’re going “Great. I’ve got to write that article Oh crap.” Right? It’s slow.
Number 2, it’s hard. Who’s ever written something, and it sucks so you deleted that stuff and you start fresh? And then you write it, and then it sucks so you start fresh. If you’re old school, you’re like me, on a pen and paper, you’re like, “That sucks. That sucks.” The way I create my workshops is I went to Office Works and I’ve got this roll of brown paper like a scroll. Like I’ve gone to Biblical times apparently because I do my 2-day workshops and literally, at the standup desk, the roll’s down there and I just write, and I draw, and I pull, and I write, and I pull. My last workshop took me 37 meters to build. It’s really hard work. You get it wrong, you have to start fresh. It’s kind of frustrating and annoying, right?
So not only is it slow for many of us, it’s hard work for a bunch of us. And then when we do it, it kind of comes out OK.
Does this feel right? At least partly for some of you? Yeah.
And that’s just super frustrating, and we don’t want that to happen. So if we get this right, the reason I’m doing this talk right now is so that we can flip those 3 or 4 core problems. Instead of being slow, we can do it in a snap.
Partly, because I like to leave things to the last minute; and partly because the whole topic of today is about how to create content fast. I created this content this morning in the first session. During yours.
Taki: I must admit, I looked up at the nipple flash. At the 50-second mark. So I reckon I got everything I needed. So I had it outlined. What I didn’t have was slides. Bam, bam, bam, bam, put together, it’s going to be good.
So number 1, instead of it being slow, we can do it really fast.
Number 2, instead of it being really hard and kind of like, who was it that said “Writing is easy. I just kind of sit at my typewriter, slit my wrists and bleed under the page?” Instead of it being hard, let’s just make this thing easy. Right? Right!
And instead of having like an OK, let’s get a little knowledge that’s in your head, pop it out, package it up super good, so it’s worth the IP.