So I think a of of people have some superstitious belief about, you know, it has to be Tuesday at 4 a.m. or something like that. And what we found is that the data actually shows it’s a lot more forgiving, that Monday, Tuesday and Wednesday work really well and then it drops of Thursday, Friday and Saturday and Sunday.
And every once in a while it will have like a Thursday win, or a Sunday win or something like that. But 80 percent of the time, roughly, it’s a Monday, Tuesday or Wednesday.
Also, we found that the opt-in rates peak between – let me see if I can get this right – between 4 a.m. and 3 p.m. Pacific Standard Time, so if you’re here in California. And again, not a lot of difference in conversion rate. Like it’s down, and then it comes up.
It just kind of flatlines from 4 a.m. to 3 p.m. It just kind of flatlines, so if you get up and you’re like, “Oh no, I didn’t mail immediately in the morning, it’s the end of the world,” like, whatever. Our data suggests like no, you’ve got around ‘til around like noon, or one, or two, maybe three. But just chill out, you know? So I think those were some of the more kind of interesting findings.
We’ve also found, with the release of our LeadBox product, we found that people are just absolutely crushing it by taking their on-page opt-in forms and replacing them with links to LeadBoxes, or I call them LeadBoxes but they’re also click-up boxes. They’re opt-in boxes that appear when you click a link.
So for example, we get about 70 percent of the people who opt-in from a blog post where we’re giving something away if they are directed from the blog post to the landing page where they opt in. But if we have an opt-in box like right on that page, 90 percent of the people that see that opt-in box, on average, are going to opt in as opposed to 70 percent.
Ian Brody had a really cool case study where he replaced the opt-in form on his homepage with a call to action. Immediately when you click on that call to action button, this popup box appears where you opt in. And he more than doubled his opt-in rate, doing that. So that’s a really robust finding. That’s kind of a good overview.
James: Yeah, I think I sort of indirectly got to that scenario, close to it, by replacing my inline form on the sidebar widget with a banner to my split tested landing page. And I found that that had a much higher conversion.
Facebook forms and LeadLinks
In fact, the test that I was talking about, with Tim, on the podcast about some of the test results, really fascinating. But I think we’re going to be trying more of those in-text links. Yeah. And you’ve got a new Facebook feature.
Clay: Yeah, we just added… We recently launched LeadLinks and this Facebook registration feature. And that allows, on any form that you create, no matter how many form fields, you can have 50 form fields, but it turns it into a Facebook form, where Facebook pre-populates all the data points that it has in that form.
So if it’s like first name, last name, email address, it’ll pre-populate that with the data that Facebook has. So obviously, any time that, you know, you don’t have to fill in a field yourself, it’s going to convert better. More people are going to fill out the form because they don’t have to do as much work.
We also recently added LeadLinks, which allows you to put a link in your email and send it out to your list, or an affiliate can do this on your behalf. When someone clicks on the link, they can be added to a sub-list, also added to a webinar, and maybe sent a digital download.
And I think what’s different about what we did with LeadLinks, than what other similar services do, like Infusionsoft, is this actually allows you to have your affiliates mail on your behalf. So you can give a link to your affiliates, and when your affiliates mail their lists, and someone clicks on that link in your affiliate’s email, they’re actually added to your webinar or your email list.
So someone else is mailing on your behalf, and I call this the 100% conversion landing page, because a hundred percent of the people that would have gone to a landing page to register for your event are opting in, and if they ended up on a landing page it would probably be 70 percent. I also call this the zero-step opt-in process.
We’ve talked about a one-step opt-in process where the opt-in box is on the page, and a two-step opt-in process where modal window appears, or a little popup appears after someone clicks on a link. But this is actually the zero-step opt-in process because a landing page isn’t even required to make it work.
James: So basically, the LeadPages are disappearing with LeadLinks. Is this a branding issue?
Clay: Yeah, I think that as a company, our goal is to facilitate lead generation across the board. And whether or not that’s a front-end intensive activity or a zero front-end activity where it’s just a link and an email, we want to be there to assist people.
James: So you help people gather lists, and build lists, and it works phenomenally well. As you know, I’m a huge fan of the product. And listeners can get access to LeadPages. I highly recommend that you buy it. You can get a bonus if you buy through the link right near the show notes on SuperFastBusiness.com. Clay, just to round out, I must say I love your T-shirt.
Clay: Yes. Gregg made this. He did just a fantastic job. We had a couple of hundred printed up.
James: Wow. So our T-shirts are available for sale now, I think somewhere online. But they’re up on one of his sites. Gregg’s just designed the logo for my next live event.
Clay: He’s so talented.
James: He is talented. It’s called SuperFastBusiness Live. Details are on… Actually, look for the colorful banner on SuperFastBusiness. Clay Collins, I love watching your journey, you’re an inspiring individual, hopefully you’ll be able to answer a couple of comments, if we get some questions.
James: I know the number one question will be: “Where do I apply for the job?” Is there somewhere they can contact?
Clay: Yeah. We have roughly 10 openings right now, which is just insane. But we have 10 openings right now and they’re all available at LeadPagesJobs.com. And for our developer position, for any of the developer positions there’s a $5,000 finder’s fee, and for all the other ones there’s a $2,000 finder’s fee. So if you refer someone to us, or they find out about us… (laughs)
James: That’s SuperFastBusiness…(laughs). I feel almost guilty. You’ve sent me so much money already, it’s fine. OK, so there you go. Hopefully we’ll catch up soon and see what’s new, but it sounds like that’ll only be a week or so away. See you, buddy.
Clay: Hey, thanks so much for having me. I really appreciate it.
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