Highlights in this news video:
00:08 – Is ‘easy’ a reality?
00:46 – People want this
01:27 – Be prepared to put in effort
James Schramko here and today’s topic is the easy trap and how you can avoid falling into it.
The reality is, some things are just not easy. They might be simple, but they might not be easy. So I think that a lot of the business fundamentals that have been around for hundreds of years such as good old fashion service and rolling up the sleeves and doing what it takes to get what you want, such as sweat equity – I believe they call it. That is not easy but it’s simple.
The thing is, when you’re prepared to do some of the things that other people are not prepared to do, you can actually access some of the rewards that other people will never access.
Not a reality
Whenever I’m involved with a group of people and I’m talking about the subject of internet marketing or doing business on the internet, I find that the questions that follow always revolve around ease. They tell me that they’d like to get a website that makes passive income and then they want to learn about it, they don’t need to understand much about it. They just want to know how they can achieve that.
Well the simple fact is, I don’t think that’s a reality. I don’t think it’s a reality to have a passive income website with no effort, no knowledge, no understanding. You would have to invest into something like that for a return and I think you’re going to need some knowledge to at least appoint someone to run a business like that.
So, my main point today is, be prepared to put in a little bit of effort to get a result that most people will never see. There are a lot of things online where you can leverage and it does become easy. But usually there’s a more difficult step before the easy step.
I would say that my business now, in some of my divisions have things running really smoothly. It only took six or seven years’ worth of continual effort to build it up to that point, that’s all.
So, hope this has been useful and I look forward to catching up with you in the future video. I’m James Schramko.
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