Rob Moore has made a name for himself as an entrepreneur, a public speaker, a bestselling author and much, much more. He's also well-known for challenging prevailing beliefs about business and money, as in his podcast The Disruptive Entrepreneur.
In this special episode, we delve into some of that counter-cultural thinking, and come away with a lot of unusual wisdom. So sit back and enjoy the energy and insightfulness of this encounter with Rob Moore.
01:27 – Paying it forward via Clubhouse. A chance encounter that meant something.
04:51 – How Rob Moore became so quotable. Where does he get such great one-liners?
08:00 – Can you beat this bio? This guy’s got way too much talent for one person, and enough accomplishments for several lifetimes.
10:02 – Before you think you’re a total loser… There’s hope yet for us mere mortals.
14:08 – Rob’s reasons why you should love your haters. Apparently, there’s a lot to be gained from being put down.
16:29 – Branding advice you’ve probably never heard. Sometimes, it’s good to piss people off.
21:10 – When to risk polarizing your audience. Rob may be disruptive, but he also suggests you pick your battles.
25:02 – The personal versus the business stuff. Should never the twain meet?
26:33 – What being a disruptive entrepreneur means. How do you challenge the status quo?
31:51 – Want more of Rob? Here’s where to go.
If you’re watching this episode, be prepared to surrender some of your deeply-held beliefs about business and success. Because James’s guest is none other than Rob Moore, investor, bestselling author, and among many, many other things the host of The Disruptive Entrepreneur.
Paying it forward via Clubhouse
For some time now, James has been sending his students to see what Rob does in terms of social following and content. Rob’s work is a benchmark, says James, of what’s possible. He only personally encountered Rob, however, this last year.
James had seen everyone getting onto Clubhouse. And he popped in, just to see firsthand what the buzz was about. Rob was there, he says, running a discussion. He saw James, and right there promoted him to the speaking stage. He was also very complimentary and nice, which blew James away, because he didn’t know Rob had any knowledge he existed. Rob talked about memberships and such, and the whole thing made an impact.
Those little acts of generosity, says James, can mean a lot to the person on the receiving end. He thanks Rob, and that’s the prime reason he’s now on the show.
It’s nice to hear, says Rob. He’s also a fan of James, and says it’s really nice to meet people with whom you share mutual respect. It’s also important, he feels, for an entrepreneur to focus not just on metrics and profit, but on how they can help others.
When he himself joined Clubhouse, Sean Vosler and another speaker brought him onto the stage and made him a moderator. He didn’t know then what he was even doing on the platform. So to hear that he was on this podcast because he paid it forward felt really good.
Something little known about Rob Moore is that every Christmas and Boxing Day, he does 15-minute one-to-one calls with people who are lonely, or struggling, who have lost a loved one or lack money for presents or are failing in business. He doesn’t charge for those calls. He just does them.
That, he says, is what people are remembered for when they’re gone, not what their turnover was or how many Lamborghinis they had. Though he does one good turnover, and, James reminds him, also has a Lamborghini.
How Rob Moore became so quotable
One thing James really likes about Rob is he’s not afraid to express an opinion, to polarize. And he has some wonderful sayings, like, If you don’t risk anything, you risk everything. How does he come up with them?
“If you don’t risk anything, you risk everything.”
Like James, says Rob, he’s done a lot of content. And when you do a lot of content, he says, things do occasionally fly out of your mouth, and you think, That was actually quite good. A lot not, but a lot yes. If you play the guitar enough, and you just riff, he supposes you’re going to come up with some cool melodies, probably a bit accidentally.
So he could be in the middle of an interview, and something will come out and he’ll go, wait, that was actually good. I need to write that down. And you need to capture it when you get it, he says. So that’s way number one.
Rob is also a big fan of learning from other people. He observes people he follows and admires, and then puts his spin on what they’ve inspired him with.
Fifteen years ago, says Rob, he had a chip on his shoulder. He was arrogant, cocky, defensive, hurt, complacent – all wrong. That’s why he wasn’t succeeding. And he had all sorts of reasons why he didn’t want to learn from other people. And you have to have the opposite view, he says, to develop your own self. You have to see the best in others to bring out the best in yourself. That was a good one, he says – writing that down right now.
It’s funny what he says about about drawing from other people, says James. For some of the videos he makes, he’s channeling his inner Rob Moore. It’s crazy, he says, but he love Rob’s rants and cheeky expressions. And he likes how Rob brings people into his world, while also educating them about money.
Can you beat this bio?
How does Rob respond when people say, But Rob, you’ve made it, you’ve got everything?
His biography is intimidating, to say the least: 18 books written, a multiple business owner, a double world record holder for public speaking, one of the UK’s top nonfiction authors, the host of The Money podcast, and The Disruptive Entrepreneur, interviewed 15 billionaires, tens of millions of listeners and downloads in 204 countries.
He became a millionaire before age 31. He used to be an artist 50,000 pounds in debt four years before becoming a millionaire. He was a deca millionaire by the age of 35.
He’s built the UK’s largest property training company, Progressive Property. He won Business of the Year 2006, Property Wire Training Co. He does nine figures in revenue. He’s got a property portfolio of 1200 rental units, and 140 rental units under development, 125,000 square feet.
Rob is one of the UK’s top entrepreneur influencers across social media with more than a million followers. He’s a money mentor and advisor to celebrities and multimillionaires. He’s also a pilot, and a car, watch and vinyl collector, and Lego addict like Ryan Levesque.
He’s got kids, who you’ll see in his videos. And he has the Rob Moore Foundation, which helps young and underprivileged people. He’s a RISE board member and record finance raiser for the RISE Princes Trust. And he’s Rob Moore, chaos creator and rebel, playful, curious and cheeky.
Before you think you’re a total loser…
What does Rob say to someone who can’t relate to his extensive bio?
Rob believes in serendipity and synchronicity, and that everything as it happens is meant to happen, and there is a lesson in everything. The reason he’s on the show and James is reading his CV is because he doesn’t credit himself for any of it. James has been attracted into his life to remind him that he’s done some cool stuff in the last 15 years.
He’s friends, he says, with billionaires, and with Grant Cardone, who has probably more money than him and who has a bigger following. And he’s always looking at the next level. It’s one of the entrepreneur’s curses, he says, where they don’t actually sit back and think they’ve done all right. Comparison is a curse, not a gift.
We’ve all done something admirable and valuable, he says. And he’s raised seven figures for various organizations and helped a lot of people. But he hasn’t helped tens of millions of people. He’s written 18 books, but he knows Mark Victor Hansen and Brian Tracy, and they’ve written 180 books. He’s got 1200 units under management and ownership, but Grant Cardone’s got more. That’s where his brain is always going.
So no one should be intimidated by him. We should all just be inspired to be a better version of ourselves. And if you’re trying to be someone else, you’re always going to lose, because you are better than everyone else at being you, and everyone else is better at being themselves than you are.
Number one lesson, he says, let’s be inspired by other people’s results. James has 870 or whatever podcast episodes. You might not do as many, but it can inspire you to start.
“Arnold Schwarzenegger is just a normal guy.”
Rob remembers meeting Arnold Schwarzenegger, one of his heroes. And he recalls standing next to him, and thinking, you’re pretty short. You’re going bald, and you dye your hair red. It was weird, he says, because he’d built him up in his mind as this Greek statue of fame and notoriety and legendary status. And he realized, he’s a human being like everybody else. He’s still grateful for America. And he’s got a pet donkey, and he’s just a normal guy.
Rob’s reasons why you should love your haters
The next thing, says Rob, is on the haters and critics. He believes everything in life comes with equal upside and downside. Some people, he says, will look at James in a T-shirt and think he’s comfortable with himself. Others will go, You’re supposed to be an influencer, put a suit on, what are you doing? Have a shave.
Some people will go, Oh, you’re interviewing Rob. Yeah, Rob’s work is good. Others might say, What are you interviewing Rob for? He just rants for a living.
So let’s look at haters, says Rob.
Most people don’t get the upside of having haters. If they did, they’d want more. So here are the upsides.
1. Haters and critics force you to evaluate and check and research your work, force you to grow, force you to improve.
2. As you get a hater and you transcend that level, you’re presented with more to transcend the next level, and the next level and the next level. Donald Trump has millions of haters. And when you get to presidential level that comes with the territory.
3. It makes you more resilient. It makes you more stoic. It makes you more balanced when you can handle haters.
4. Haters are brilliant for your algorithms. Yes, you hate them on Facebook ads. But when there’s a sub thread that kicks off because of a hater, that actually opens up the algorithm, and you get more reach. So much so, actually, that Facebook will derank or disqualify your ads if you delete all the comments.
Branding advice you’ve probably never heard
If there’s one thing, Rob says, people don’t talk about brand. He’s been trying to develop a brand for probably a decade. If you think about what a brand is, you get a lot of sound bites from design agencies and the like. But from where Rob now is, he thinks to define a brand is to be clear who you want to piss off.
“To define a brand is to be clear who you want to piss off.”
Apple are quite happy to piss off Samsung. And Rob’s quite happy to piss off communists and socialists and broke people who just will take no sign from the universe that there’s an opportunity to change their life, and bitchers and moaners and whiners and complainers and critics and trolls and haters. He was born to piss them off, and is quite happy to do so.
Ten years ago, Rob was probably scared to do that. And when you’re scared to piss people off, you dilute your own brand, and then you don’t create polarity, then you don’t create memorability or shareability.
And now that Rob’s clear who he wants to piss off, he’s really going to enjoy pissing them off, and it’s really going to help his brand.
To be clear and happy who you want to piss off, says Rob, you have to have the courage to be disliked. And too many people are scared of what other people will think about them. Therefore, they never truly unleash who they are, because they’re scared of how they’ll be judged.
When you have the courage to be disliked, he says, you have ultimate freedom, because you will speak your truth and you will promote your truth. And you won’t be held back by your perceived fear and criticism and judgment of others. And that is the greatest gift you can give to yourself.
It’s interesting, says James. One of his favorite books, actually, is The Courage to Be Disliked. He likes that Adlerian philosophy. It’s helped him think about how to deal with the traumas other people keep bringing back into their lives.
It really crosses into the other topic of the cancel culture, he says. He expects some people are concerned about stepping out too much.
When to risk polarizing your audience
How much, he asks, should you risk polarizing an audience with an opinion? Should things sometimes be kept to the side and should we just focus on the core of business?
It’s an individual choice, says Rob. And he doesn’t want anyone listening to blindly go and do what he’s about to suggest. Just consider your stance. So one thing he thinks is, if you strongly believe in something, then expressing it is probably a good thing to do. But one, it should probably be only the things you really strongly feel about, because otherwise, you just end up being a leaker of emotions and a hijacker of the latest headlines, and people won’t take you seriously.
Some social commentators with millions of followers do only that. They just pick a headline and comment on it.
James saw an influencer post on his Facebook feed, What do you think of when you think of Afghanistan? That guy, he says, lost all credibility with him. He was just clickbaiting off a cheap shot.
Yeah, says Rob. Basically, choose your battles. Number one: be clear what you believe in, and then only on the things that are really important to you should you make a stand. But when you do, that’s very powerful.
Number two: don’t be gimmicky. Rob admits asking himself if he could link Afghanistan to business. He couldn’t, he said, and it would have been a gimmick. So he dodn’t go there.
Rob wants to epen up a paradox he thinks is important: Newsjacking. This is when you leverage the media, the headlines and the existing emotion, and you put content out on that. And that is really good, says Rob, to grow your brand.
He’s not saying he’s right. But every day we look at trends and headlines. He would say 95 out of 100 of them, he passes on. Five out of 100 of them, he comments on. And those five are, he believes, on brand or on personal brand.
For instance, at time of recording, it’s just come out that the highest paid executive in the UK, is the CEO of AstraZeneca. That brings up some moral dilemmas and paradoxes on brand for Rob with money. So it’s a good fit.
James thinks it’s relevant. And it’s something that impacts everyone.
The personal versus the business stuff
Number three, says Rob, is, people always ask him how much personal stuff they should post on social media. He thinks a good guide would be, 80 percent of your content should probably be just about your brand and your niche. Ten percent of your content should be personal.
As much as it’s a bit gimmicky, when Rob puts his Lamborghinis and Ferraris and such on his Facebook stories, they get five times the views. He also does lives with his kids and the like. So 10 percent should be who you are, what you do.
Five percent should be newsjacking. He thinks that’s a good gauge.
James reckons then he’s probably got it wrong, because he has a personal Instagram account he runs, as well as a business Instagram, run by his team. They’ve got about the same number of followers. But James’s followers are people he knows and who know him. They’re very responsive to his attempts at coffee art and his surfing pictures, which are probably very boring, he says, for most people.
But at least people can choose – do they want to be sold to? Or do they just want to get to know James as a person?
What being a disruptive entrepreneur means
Rob’s brand too is disruptive. And that’s probably worth pointing out, that people expect that from him. How would he define being a disruptive entrepreneur?
Rob thinks if there are industries that are lazy, bloated, monopolistic or poor serving of the clients, improving that sector and challenging the way things have been done would be disruptive.
“Disruption is anti-complacency.”
He also thinks being disruptive is disrupting yourself. Rob wants to make a massive stress of this point. He thinks it was Ryan Holiday who wrote a book called Ego Is the Enemy. He doesn’t think ego is the enemy. He thinks complacency is the enemy. He believes, in a marriage, complacency kills a marriage. He believes, in a business, complacency in staff kills a business. He believes complacency in yourself or the global economy or whatever is the enemy. And he wants to stress that big time. Disruption is anti-complacency.
“Being courageous is disruptive.”
He thinks challenging your own beliefs is disruptive. When he wrote the book Money, which is basically a pro-capitalism book, he imagined he was communist or socialist, or whatever hybrid of economic system there is, to try and disprove his own theories, because for him, that’s being disruptive. Being courageous is disruptive.
One more thing he’ll say is, human beings are naturally riddled with fear. Because fear creates accountability to survival. Fear makes us stronger, faster, more aware. Fear is actually a very powerful emotion, that when leveraged, can really change the world. But we don’t know how to manage fear. Fear debilitates, or sometimes makes us fight unnecessarily. But if you face your fears, and manage and master your fears, and do the things that scare you, he believes that is being disruptive.
That’s great, says James. He thought Rob might describe disruptive in terms of how you compete with the market. But taking it internally is fantastic.
He thinks what we’re seeing on a global scale right now is a fear campaign, forcing people to be scared. And then of course, the subscription program comes in with the solution, which is fascinating from a business perspective. But if we can acknowledge that fear is part of the equation, then we harness it and then we turn it.
That’s why there are people thriving in this environment. He thinks the expression that summarizes this the best is, we’re not all in the same boat. We’re all in the same storm, and we’re in different boats.
Rob must have a strong core to be able to handle all the hits. And James thinks that strong core is really the bullet point of this whole episode. If you want to achieve, then you need that strong core, and constantly questioning yourself – what comes across, Rob hasn’t said the word, but James thinks it’s humility.
That’s why James is attracted to Rob’s content and to what he’s doing, because he’s saying and doing a lot of things that other people think but are probably too scared to say. So James know’s Rob is going to inspire people.
Want more of Rob?
Rob’s site is robmoore.com. If you want to get a sort of sense or flavor of how he can help you, his personal vision and mission is to help as many people on the planet start and scale their business and get better financial knowledge.
There’s a lot of change in the world. People are getting disrupted and don’t know where to go. If Rob were to give one thing that transcends all of that, and keeps you calm and regulated and clear, and inspired and empowered, it would be to have a meaningful mission – to be clear on what your vision is.
His company vision for Progressive Property is to help people invest for freedom, choice and profit, and they won’t deviate off that mission while there’s a pandemic.
When you transcend the global fear, the global emotion, says Rob, when you transcend into your focused vision and mission, you attain clarity, certainty, volition, you’re regulated emotionally, you can even control your own fear.
So, to that end, if people are inspired by starting and scaling their business and getting better financial knowledge, Rob’s podcast, The Disruptive Entrepreneur, is a good place. And his book, Money, is a good way to get educated on what your personal vision and mission is, and then finding a way to capitalize and commercialize that, selfishly, to make profit, and selflessly to change the world.
Join the entrepreneurs who’ve achieved online marketing success inside SuperFastBusiness membership
Liked the show? Enjoy all the episodes by subscribing on iTunes