James: I’d love to know what advice you would have for another business, who’s got content, got some customers, and they’re noticing their customers have changed or adapted, and they’re thinking about whether they should try 10XPRO. What would you say to them?
George: You’d be familiar with the statement. You know, as an entrepreneur, you’ve got a choice, either you’re going to be the first or you’re going to be the best. And given the choice of the two, you’re better off being the first. I think hesitation in this time and age is the big mistake, and I’m at the other end of the stream. I just see it, I know there’s something good about it, I don’t know quite what it is.
So I just jump in and, you know, whole hog, give it a run and learn about it. My advice to people is, the world is changing; technology is changing as well. So you’ve got to grab good technology like this, which is taking away a lot of pain, so you can put your energy into content development and the sales process, you know, and customer relationships.
If you don’t follow that path, if you go down all of these Frankenstein-type approaches, you end up putting all your energy there, which is still nothing, because your business is not about the process of developing a website. It’s about delivering a service to someone.
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