Here’s a simple strategy you can deploy straight away to get to the top of the pack. I want you to think about this for a minute – when you think of car brands, imagine Ferrari. Do you know what the entry-level Ferrari is? You might not come up with a quick answer because the entry-level Ferrari is still actually a top-level product, and the reason for that is they just do high ticket.
I’m not talking about like accessories, leather jackets, and pedal cars. I’m talking about the real thing. Ferrari is a top-tier brand, and they go straight for the high ticket. They don’t have the ascension model. There’s not that little cheap one that you supposedly get to get to slightly more expensive one to get the better one later. It’s just all or nothing.
So, my advice today is you might be able to add a high-ticket item. Firstly, 10% of your customers would probably pay 10 times more for a high-ticket product. So, there’s an easy segment of your audience to find. You can dip your magnet into your audience that you already have and find the ones who will pay 10 times more by putting a premium offer above and beyond anything you’ve already got. And if that works really well, consider if that’s all you want to do.
In my business, the fascinating thing is that my highest-level product is also the most profitable product and the most enjoyable product. So, the other products that I have are doorways, in some cases, but not always. And they were never set up that way.
It’s really a case of finding the right one from the beginning and start there. So, you don’t need the ascension model. You don’t need to have low-priced ticket items at all. You could just have high ticket if you want. And many people I know just do that and it works fine like it does for Ferrari.