On a recent Q&A call inside SuperFastBusiness membership, a member asked me: How do you determine the strategy when it comes to having individual products versus having a membership? Here’s my answer.
It depends on what outcome you want and where you’re at. I’d be thinking, the factors that make a difference are, is this a one-time thing, or is it an ongoing thing? And like, if you’re selling wedding dresses, you might say, well, that’s a one-time thing. But if you’re selling flowers, or food boxes, fruit boxes, or veggie boxes, you might say, well, people are going to want that veggie box every single week. So it’s a recurring thing.
So think about, how much of a journey do you need these people to go with you on? Should it be a micro continuity, which means like a fixed-term membership? Should it be forever? I found with SuperFastBusiness that my members like you and many other people on this call, stick around for years and go on the journey and the journey continues because we’re in a moving landscape. It’s a variable climate, it moves faster than other industries, there’s always new things. But we also need to remember the basics and we need to have support. This is a lonely business. It’s very little support for entrepreneurs in our space.
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