James Schramko here and this video is for you if you currently sell services for a one-time fee. The big shift in mindset, and product pricing and packaging that I would recommend for a service provider who’s selling one-time things is, I’d ask this question: how can you provide this service on an ongoing basis for retainer?
Having a retainer is a great way to fortify your income, to get a regular income coming in so that you can adjust your costs and allow for future projections of your business. Just adding retainer customers ongoing is a really wonderful way to build up that snowball effect. We have this huge recurring income each month and it lowers your need to do marketing, to find that next customer because when you’re doing that one-time fee it really is very stressful. You’ve got the stress of finding a customer and then you have the stress of delivering at the same time you know that your income is trickling out. You’ve been paid and there’s nothing more coming and you got to go find another customer. Instead of that imagine if your main focus is just serving existing customers and keeping them. And occasionally adding more which will happen organically because you’re going to get great referrals, word-of-mouth reputation, and very happy customers who get great results.
So think about that, switching from a one-time fee to a retainer model. If you want some help with this then I’d recommend you check out my book, Work Less Make More. It’s available on Amazon and Audible. Also if you want me to help you in the business, I could do that at SuperFastBusiness.com. I actually got a private membership where I coach you with your business. I’m looking forward to meeting you and helping you out.
I’m James Schramko, will speak to you soon.
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