James Schramko here. Today, I want to talk about what about if you usually only do business face-to-face, can you do business online?
So I have a student who sells face-to-face in a local area, but now he’s getting leads for other states. And he was asking me can he still sell to these people in other states or does he physically have to go there. And I said, you know what, if you train your customers that can be done online then it can be done online. And the goal is to make the first sale online, to validate it. So, by all means, follow those leads up the interstate and when you’re speaking to them, you wouldn’t point out that it’s normally done face-to-face. You would actually just move forward as if it’s always been done online. So instead of saying I’m going to come around to your house, we’ll sit down and I’ll show you through some paperwork, now you would say, great, let’s meet. I’m going to send you over a link. You click on that and we’ll be able to chat about it. So by not highlighting that it’s different or irregular then you can start the new process.
What I noticed about 14 years ago was, the company that I worked for instead of flying up to visit us from head office, they started using webinar software and doing virtual meetings to save costs. And I think these days, it’s almost the standard in many fields. I mean, my entire team is in another country and we operate online. Even if you think your market is not quite as savvy with the online thing you may be surprised because one of the biggest growing groups of people using the online Facebook-style of doing communication is the older generation. They’re catching up with grandkids now on Facebook and Messenger so you may be surprised your market might be more ready than you are to do business virtually.
I’m James Schramko. I hope you’ve enjoyed this tip.
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