James Schramko here, and today I want to share with you how you can deal with helping your customers if you happen to have a membership solution. That is what we would call an all-you-can-eat situation – that is, your customers can get access to everything all at once like they can in SuperFastBusiness.
A few things here. One is, I like the supermarket analogy. It is a lot like a supermarket. It has everything, but you don’t need everything, and in fact you couldn’t buy everything in the supermarket in one go. We take in our bag or our trolley, and we just get the items we need today or for the next few days. And that’s how it works in a supermarket. So help your customers do that with your all-you-can-eat membership.
Help them with tracks or suggested menus or specific training threads. And in my case, when someone joins my membership, I’m sending them an onboarding document that only shows them the portion of the membership that is in line with what they suggested to me on the way into the membership as their biggest challenge.
So from one of four challenges they’ll get one of four PDF welcome documents linking to the areas of my community that are relevant for them, and it ignores the three quarters that is not relevant at this point. Now, you can certainly follow up later and show them what else is there. So there you go.
Give your customer a shopping list when they enter the supermarket, and they’ll be able to reduce overwhelm and get a far better experience from the membership.
Now, from the point of view of the creator, it’s obviously much simpler for you to put everything in one place than to drip everything out. A lot like Netflix, and if you look at the stats, Netflix users love to binge watch. They want to watch what they want to watch now, and they’ll watch it all at once. So if you are drip-feeding or holding back parts of your solution to people, just be mindful that this may not be the way that they prefer to consume it.
So there you go, some useful tips around providing all of the content in your membership at once, but helping your customer get the best use from it.