Matt: The first event that I remember going to was actually a Mike Filsaime event in Las Vegas.
Joe: I was still working, you were not.
Matt: I think this was really soon after I’d quit my job. But we went to an event in Vegas, and I just remember walking into this hotel, and as we were walking around, like we were like, ‘Oh my God that’s Frank Kern. Did you see John Reese?’ And like, we were whispering to each other, like, pointing out names like Taylor Swift was standing over there, or something, you know? But it was like, other marketer dudes just like us.
Joe: And it was a VIP, it was like an affiliate appreciation party. So it wasn’t like, it was this mass, or you know, this thing with, we were just one of them, but like we were, yeah, we felt like we were the outsiders, like I don’t know how we snuck into this party, but cool. And then now, those guys are buddies, those are friends of ours. And we share masterminds, we text each other, call, whatever it is. I mean, it’s like us here, and it’s fascinating.
And it’s fun to look back on those days. It wasn’t that long ago. You know, like you said, about 10, 11 years ago for us as well.
James: I think when I started online, John Reese was a huge influence, because he had his million-dollar day. And that really struck a chord with me. I’m thinking, hang on a minute, this guy just made a million dollars in a day. Now, I can’t even fully understand that most of that goes back to affiliates or traffic or whatever. But it was such a breakthrough at that time. And it really inspired me, and I went deeper into his stuff.
And then, was it just a couple of years ago, him and I are out there fishing in a boat on Sydney Harbour, you know, catching fish. I’m just there catching fish with John Reese, you know? Like, it’s almost unbelievable. And then we go watch a movie or just chat, same as I hang out with – well, I literally stayed in Dean Jackson‘s house last November when I went over to Kevin Rogers‘s event. And our other housemate was John Carlton. You come out in the morning, and you’re having breakfast with John Carlton and Dean Jackson, you just think, this is just unbelievable.
That, you know, over the long haul, and I want to stress this, if you’re listening to this, and you still think that most of these people you see are like a huge celebrity and untouchable, you’ll find they’re actually just normal people. And if you actually have a long-term outlook, you could actually befriend and become very close to these people in time. If that was your goal, if it was a part of your plan, then it is achievable. But you just have to take a long-term approach to it.
Don’t do the things that annoy people, you know, like being overly eager or too in your face. I’ve always been reserved. I’ve got people’s phone numbers and email addresses, I very rarely would use them. I think that’s one of the secrets, is, the longer you can wait to monetize something, the more powerful it can be when you do, and this is sort of a classic startup philosophy.
It’s why I don’t have huge expectations on new projects in the beginning, especially revenue share deals. I want to keep it on topic here. Revenue share deals are like acorns, and they might not always be an oak tree in the first month. They might, however, in a year or two from now, have a dramatic difference.
Watch the full episode here
See our products here