James: James Schramko here from superfastbusiness.com with my friend, John Lint, from 10XPRO.io. Hey, John.
John: Hi, hi, everybody.
James: We’re offering up some tips for people who want to create courses, memberships. You have this great platform called 10XPRO.io. It helps people do that very easily. We’ve published a course, OnlineCourseSystem.com, which takes people through step by step.
One of the early mistakes people make is they’re trying to create an enormous amount of stuff. And I don’t know about you, but if you’ve ever looked at buying a course, or you’ve purchased a course, and then you log in, and there’s literally gigabytes worth of content, that can be a sort of a groan. And I believe a lot of courses are probably purchased late at night, probably after 10:30, 11, 12 midnight.
If you’re watching this and you can relate to what I’m saying, type a comment. Hands up, if you’ve ever bought a course after midnight when you’re tired. But I can tell you, if I’m on that page and the amount of stuff the course is promising me is too much, I’ll actually not purchase. Because I just think I’m exhausted, I’m tired, there’s no way I’m ever going to be able to get through this course. It’s a huge turnoff.
And the big discovery, and one which I almost made by mistake when I started my membership with zero content, is you do not need a lot of content. You certainly don’t need an encyclopedia’s worth to get up and running. What are your thoughts on this, John?
John: Yeah, exactly right. I mean, that’s one of the biggest mistakes that online course creators make. That’s what, you know, we help our members overcome that mistake. Because most people think, Hey, if I’m going to sell something online, if someone’s going to pay me $97, $197, $297, I need to tell them everything I know about this topic. I need to really build a huge encyclopedia. Because I mean, if they’re going to spend that money, it’s probably because they want everything. That is incorrect. That’s not what people want.
People want the pill, they want the shortcut to solving their problems. And so they definitely don’t want the encyclopedia. Nobody wants to read a book to find a solution to their problem. Nobody wants to spend days. They just want, Ah, John, you’re telling me to do this. And if I do this, I get results. Awesome. Here’s my money. That’s all people want. That’s kind of like a mental shift.
Because as a course creator, we think that, I’m not sure if people are going to buy. Maybe I should add these. You should just stop, think, well, am I delivering on the promise that I made, which is, hey, if you take that course, you’re going to solve that problem. You’re going to get that result. Am I helping my members get there as fast as possible? And that’s really our job. So yes, stop over-delivering content and start over-delivering value, right?
James: Yeah, it’s not about stuff. You know, it reminds me of that story. I’m not sure who told it of the brewery works where the pipes got clogged, and they hired some guy to come out and to fix it because they couldn’t produce the bottles while the machine was broken. And the guy comes out from his truck with a hammer and then he taps the pipe in one spot. And then he gives them an invoice for $5,000. And they’re like, $5,000 for just hitting the hammer? And he goes, Yes, but it’s knowing where to hit the hammer.
And I also love what you said, people don’t want to read the book, they just want the outcome. So if you can get people an outcome in the shortest possible way, and I feel I do that a lot with my coaching. It’s like I take it all in. I’m not going to take them step by step through my last 30 years of business. I’m actually going just tell them the answer, or help them find the answer quickly. And they see a tremendous amount of value in that.
So think about if you’re going to go on a journey, like climbing a mountain or whatever, you want the least amount of stuff in the backpack. You don’t want to take a roll-in up the side of the mountain, right? You see that whenever you go to the airport. People take this enormous luggage and you think man, are you moving house? That’s a tough way to do it.
So what is the minimum you could give a client or a customer to get the result possible, and start with that. And if they ask for more, by all means, innovate, whatever. But invariably, you will find yourself just like the guy who said, I’m sorry I wrote you such a long letter. I didn’t have time to write you a shorter one. You’ll find yourself pruning back and taking out superfluous and useless stuff and getting to the point. And that’s why these videos are only a few minutes long.
I know experts in the industry who would take 45 minutes to explain the exact same point we’re talking about here, but we’re keeping it short and real for you. If you like these videos, be sure to subscribe wherever you see this video, because there’s plenty more coming down the pipe.
I’m James Schramko. This is superfastbusiness.com. And that is John Lint from 10XPRO.io. And be sure to check out our course, onlinecoursesystem.com. It steps you through this minimum possible information to get the maximum possible result.