James: How do we know what to fix? Like, we know the part’s broken, but how do we know what the repair looks like?
Kory: Right. The question I always ask, and again, in the context of paid traffic, I will say, what would happen if we gave Facebook $10,000 tomorrow and spent it on Facebook ads? Where would things start to break? And depending on where you’re at, you might be like, Oh, my gosh, I’m going to be out of business. Or you might say, well, we get 5000 of that back, or we’d be fine. So it’s like, if I dropped a thousand-horsepower engine in your car, is it going to handle that, or is it just going to fall to pieces?
James: You get to the first corner and you’ll run straight into the wall.
Kory: That’s right. So you’re looking for what I call the vital constraint. What’s the thing that, if it doesn’t get fixed, is going to stop the whole show? Once you know what your vital constraint is, then you can start making a plan. It’s all about having a plan. Someone says, I want to scale to eight figures. I’ll be like, great, why don’t you show me your plan? And it’s really just a bunch of ideas. So first step is actually get some numbers, put a plan together that has a chance of working, and then start working the plan.
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