James Schramko here. If you have a membership and you sell it on an annual subscription, you’ll want to know before the end of the year if people are going to stay or not. So what are some ways that you can figure this out?
One is, God forbid, you get asked for refunds. That would be a bad sign, and certainly that means there may be a mismatch between the promise of what the membership is and what you’re actually delivering. Another sign might be that people don’t log in or engage or use your membership. So you can use tools like Bonjoro to actually send little videos to people who don’t engage or login. You can have that triggered by a tool called Intercom, which will have a slipping away feature – when people don’t log in for a while, it fires a notification off, you can send an email, and it can prompt you to make a video in Bonjoro.
Other things you can do is to send out weekly newsletters, you can have local meetups, and you can also get a look at the statistics in the forum, see how many of your members as a percentage are actually logging in on a daily basis or using your app. You can get an app at TheAppMatch.com for your community, which I recommend you do, it’s the same one that I use. These are some ways you can tell if you’re going to have a problem. And of course, always remind your members well before the billing date that there will be a rebill, so that you can make sure there’s no shock or surprise and avoid getting chargebacks or complaints.
Hopefully, this is helpful. So go and see how healthy your membership is right now.
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