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How To Do SEO

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Find out how much SEO has changed and how you can stay on the right track.


News highlights:

00:01 – Focus on content production
00:38 – Put your content out there
02:53 – New trends we might see from Google
03:22 – The real power of social media
04:09 – Pay attention to site speed and usability
04:56 – Widen your content distribution horizon
05:28 – More things to expect for SEO
 
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Tweetables:
Focus on creating high quality content. [Click To Tweet].
Designate roles in your business. [Click To Tweet].
Think long term. [Click To Tweet].
Identify the big problems in your market. [Click To Tweet].
People will share good content. [Click To Tweet].
 
If you’ve got a small team of one or two people who are trying feverishly to learn SEO and do all your backlinking for you, I think that game is finished. You really need to be focusing more on the content side of things.
 
So if I had only one or two people, I would have them producing my videos and audios and images and text, and I would be I’d be building blog posts that have conversational tones that answer big questions your customers are asking and that people find very valuable. So, think about what your audience want to know about. Go and check your analytics and have that conversation on our blog. Publish the content.

 

Need To Support Your Content?
Now, if you’ve got really good content like that and you want to support it, then what companies like we’re doing at SuperFastBusiness Traffic Services, we’re really concentrating on places that we can put good quality content that leads back to your website. The best way to get links to your site, of course, is to put really good content on your site and then have people share and syndicate that.
 
Now, sometimes a great way to seed that is to have someone like us go and put a really high-quality guest post somewhere for you. We will get your core brief. We will then research the topic. We will create something by hand and then submit it to you for approval.
 
And then we’ll put some original pictures and we will submit it for you to someone else in your market side as a guest post and we’ll have that guest post published. And when it’s published, you’ll get a link back to your site perhaps from the byline or somewhere in the text.
 
They’ll publish it and we will get that happening for you and that will link back to your site so it gets the party started. So if you need some seeding like that, then that’s where a company like ours can come in.
 
We can also access some very strong category-based social profiles and some private websites as well that are not part of any big link racket or round robin of blog networks, I think those days are gone.
 
Most SEO companies are either doing the old trick of keyword manipulation where they set up new sites over and over again and get them smacked down or they’re a content-based company like us where they’re hand-creating articles, hand-creating images and posting them to really good quality, relevant sites.

 

We Are All About Quality
That’s what we do. In fact, we’ve made a decision not to even work on sites that have been damaged in the past. So, we really want to work with you if you have a good quality site – it might be a new site, it might be an established site that you care a lot about. We work for high-caliber companies who are publishing content in markets like the high-end luxury motor vehicle market, the high-end legal market.
 
We’ve dealt with some top 100 Inc. customers. We do some really high-quality stuff but we’re charging the wholesale rates because we don’t have salespeople. We just have these videos. So, what I recommend you do is go along to SuperFastBusiness Traffic Services and have us boost your best piece of content.

 

Other Trends To Look Out For
Other trends that I think we’re going to see is as Google reduces the amount of keyword data that they’re sharing with us, we’re just going to see more influence in terms of branding, brand signals and conversational content. You know what the big problems and issues in your market are, that’s exactly what Google wants to see. So put it on your website.
 
Don’t try and do anything super tricky, give people a good user experience, have them come back over and over again and combine it with good strong social signals.
 
If you are putting out really good information, people are going to share that. They’re going to Google+ it, they’re going to Facebook it, socialize it on Twitter, pin it and they’re going to repin it, they’re going to retweet it. I’ve been looking at some pieces of content that are actually very simple but have been shared over a million times and that’s because it resonates, it hits a chord, that’s what you want to strive for.
 
We’re also going to see more story-based media. We’re going to see more rich media, a lot more podcasting and video and image sharing. Images are just one of the best things that we’ve been doing. We’ve been able to run our own marketing with very little paid traffic, without any sort of manipulation tools, tricks or short-term tactics. So think long term and you’ll be in business long term.

 

Speed Things Up
Also, you really want to pay attention to site speed and usability. Get your site on a fast server like this. That way, you’re getting a good experience, Google doesn’t find errors and they think that it’s a good site for customers so that fast loading sites are also going to convert better. Focus on your conversions because it gives you more money to be able to reinvest back into content and to syndication.
 
And be sure to put your videos using something like Wistia. I did that recent post about video SEO. You can get your video thumbnails appearing in the search results which have a much higher clickthrough than just a text-based link. And every time you put out a video on your website, that is another landing page for your customer.

multiple-content

Make use of different content platforms

Create More Content And Get On The Apple Train
Now, if your customers or if you’re a customer who doesn’t want to make videos, hire someone to do it. Hire someone to come around and take stock shots. People love pictures, people watch videos, people listen to audio, so make that type of content. That’s where we’re going with this.
 
It’s really important that you embrace this as early as possible. Even if you have a traditional text-based blog, read the posts out and make an audio version of it and submit that to iTunes and get into that Apple platform because they do it well.

 

What To Expect In The Coming Year
I think the main theme for SEO in 2014 is natural, high user-quality experience, less tips and tactics, don’t worry so much about your PR rank and all of that. Worry about your cache date, worry about your Google webmaster tools, bill of health, worry about who’s linking to you and who’s doing it naturally, and worry about if your content is converting into sales. That’s what you should focus on and we’re here to help you. Have a great year.
 
I’m James Schramko and I’ll catch up with you soon.
 
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